Hi, I'm Laura MacPherson. I integrate psychology into copywriting and content to help B2B companies attract their ideal customers.
- Audience/Persona Analysis
- Development of Style and Voice
- Editorial Calendars
- Content Strategy Plans
- Whitepapers, Reports, and eBooks
- Case Studies
- Website Content
- Landing Page Content
- Sales Letters and Emails
- Sell Sheets
GET LEADS MOVING AND MONEY FLOWING
Integrating psychology and science into copywriting and content creates communication that produces real results. I work with internal marketing departments and leadership teams that have questions like these:
- How do we demonstrate our expertise?
- How do we successfully differentiate from competitors?
- Why are we struggling to generate quality leads from our inbound marketing efforts?
- How can we base our marketing more on science and less on guesswork?
WHY CLIENTS WORK WITH ME
Trends come and go, but the underlying principles of human psychology and persuasion are what drive conversions. I know how to sell, and I know how to translate that knowledge into websites, landing pages, and email marketing.
I’m also a content strategist. I have what it takes to analyze a target audience, craft a strategy to reach them, and create high-quality content that will attract them.
Nice words aren’t enough to bring more leads to your inbox. My psychology-based, tested approach delivers leads and prospects who come with an understanding that your company is uniquely qualified to help them.
I focus on conversions, and I use analytics to fine-tune the messages and content that result in your prospects taking action.
I pride myself on the fact that I always beat my deadlines.
Results are essential, but you probably want to work with someone who makes projects simple and enjoyable. I happen to fit that bill as well!