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Hi, I'm Laura MacPherson. I integrate psychology into copywriting and content to help B2B companies attract their ideal customers.


  • Audience/Persona Analysis
  • Development of Style and Voice
  • Editorial Calendars
  • Content Strategy Plans


  • Articles
  • Blog Posts
  • White Papers, Reports, and eBooks
  • Case Studies


  • Website Content
  • Landing Page Content
  • Sales Letters and Emails
  • Sell Sheets


Integrating psychology and science into copywriting and content creates communication that produces real results. I work with internal marketing departments and leadership teams that have questions like these:

  • How do we demonstrate our expertise?
  • How do we successfully differentiate from competitors?
  • Why are we struggling to generate quality leads from our inbound marketing efforts?
  • How can we base our marketing more on science and less on guesswork?


Trends come and go, but the underlying principles of human psychology and persuasion are what drive conversions. I know how to sell, and I know how to translate that knowledge into websites, landing pages, and email marketing.

I’m also a content strategist. I have what it takes to analyze a target audience, craft a strategy to reach them, and create high-quality content that will attract them.

And because I wrote for magazines and did a stint as a reporter, I know how to interview, research, and find those golden nuggets of information that set high-quality content apart.

Nice words aren’t enough to bring more leads to your inbox. My psychology-based, tested approach delivers leads and prospects who come with an understanding that your company is uniquely qualified to help them.

I pride myself on the fact that I always beat my deadlines.

Results are essential, but you probably want to work with someone who makes projects simple and enjoyable. I happen to fit that bill as well!

A Few of My Clients

What Clients Say

“The roller coaster of finding the right “fit” was extremely frustrating, but when I found you on LinkedIn I knew the search was over. You have exceeded my expectations! I look forward to the collaboration we have enjoyed so far to continue for years to come.”
Lee Clark
Lee Clark PayCrew
“Laura helped me figure out what I should say on my website so people would understand the value of how I can help them. I’m getting about four times the number of leads I was getting through the website.”
David De Vita
David De Vita Carolina Safety Consultants
“Laura has helped me grow my business by 20% in the last four months. I recommend her to anyone looking to do the same.”
Dan Livengood
Dan Livengood Dan Livengood, CPA

Want to talk about your project?