Hi, I'm Laura MacPherson. I'm a freelance writer who helps tech, software, and manufacturing companies attract their ideal prospects, convert them to customers, and change the world.
A Few of My Clients
- Audience/Persona Analysis
- Development of Style and Voice
- Editorial Calendars
- Content Strategy Plans
- Blog Posts
- White Papers, Reports, and eBooks
- Case Studies
- Website Content
- Landing Page Content
- Sales Letters and Emails
- Sell Sheets
ATTRACT YOUR AUDIENCE AND MOVE THEM TO ACTION
Integrating psychology and science into copywriting and content creates communication that produces real results. I work with technology and software companies that have questions like these:
- How do we demonstrate our expertise?
- How do we successfully differentiate from competitors?
- Why are we struggling to generate quality leads from our inbound marketing efforts?
- How can we base our marketing more on science and less on guesswork?
“You are our most valued asset in growing our business. You’ve helped us think in lots of new ways and have completely transformed what we think about how to use content in our marketing strategy.”