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Hi, I'm Laura MacPherson, a copywriter and content strategist who helps companies attract their ideal clients and grow revenue.

Laura MacPherson Content Strategist

CONVERSION COPYWRITING

  • Website Content
  • Landing Page Content
  • Sales Letters and Emails
  • Sell Sheets

CONTENT STRATEGY

  • Audience/Persona Analysis
  • Development of Style and Voice
  • Editorial Calendars
  • Content Strategy Plans

CONTENT WRITING

  • Articles
  • Blogs
  • Whitepapers, Reports, and eBooks
  • Books

GET LEADS MOVING AND MONEY FLOWING

Integrating psychology and science into copywriting and content creates communication that produces real results. I work with companies that have questions like these:

  • How do we demonstrate our expertise?
  • How do we successfully differentiate from competitors?
  • Why do some companies seem to generate more leads and buyers than they need, while others struggle?
  • How can we base our marketing more on science and less on guesswork?

WHY CLIENTS WORK WITH ME

Trends come and go, but the underlying principles of human psychology and persuasion are what drive conversions. I know how to sell, and I know how to translate that knowledge into websites, landing pages, and email marketing.

I’m also a content strategist. I have what it takes to analyze a target audience, craft a strategy to reach them, and create high-quality content that will attract them.

Nice words aren’t enough to bring more leads to your inbox. My psychology-based, tested approach delivers leads and prospects who come with an understanding that your company is uniquely qualified to help them.

I focus on conversions, and I use analytics to fine-tune the messages and content that result in your prospects taking action.

I pride myself on the fact that I always beat my deadlines.

Results are essential, but you probably want to work with someone who makes projects simple and enjoyable. I happen to fit that bill as well!

A Few of My Clients

What Clients Say

“The roller coaster of finding the right “fit” was extremely frustrating, but when I found you on LinkedIn I knew the search was over. You have exceeded my expectations! I look forward to the collaboration we have enjoyed so far to continue for years to come.”
Lee Clark
Lee Clark PayCrew
“Laura helped me figure out what I should say on my website so people would understand the value of how I can help them. I’m getting about four times the number of leads I was getting through the website.”
David De Vita
David De Vita Carolina Safety Consultants
“Laura has helped me grow my business by 20% in the last four months. I recommend her to anyone looking to do the same.”
Dan Livengood
Dan Livengood Dan Livengood, CPA
Laura-Writing-Samples
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