864-614-1844
laura@ideallymarketing.com

Hi, I'm Laura MacPherson. I'm a freelance writer who helps technology companies attract their ideal prospects, convert them to customers, and change the world.

Laura MacPherson Technology Copywriter and Content

A Few of My Clients

CONTENT STRATEGY

  • Audience/Persona Analysis
  • Development of Style and Voice
  • Editorial Calendars
  • Content Strategy Plans

CONTENT WRITING

  • Articles
  • Blog Posts
  • White Papers, Reports, and eBooks
  • Case Studies

CONVERSION COPYWRITING

  • Website Content
  • Landing Page Content
  • Sales Letters and Emails
  • Sell Sheets

ATTRACT YOUR AUDIENCE AND MOVE THEM TO ACTION

Integrating psychology and science into copywriting and content creates communication that produces real results. I work with technology and software companies that have questions like these:

  • How do we demonstrate our expertise?
  • How do we successfully differentiate from competitors?
  • Why are we struggling to generate quality leads from our inbound marketing efforts?
  • How can we base our marketing more on science and less on guesswork?
“You are our most valued asset in growing our business. You’ve helped us think in lots of new ways and have completely transformed what we think about how to use content in our marketing strategy.”
Mike Donnelly
Mike Donnelly Seventh Sense

Want to talk about your project?