Hi, I'm Laura MacPherson. I'm a freelance technology writer & copywriter who uses psychology to help B2B companies attract their ideal customers.
A Few of My Clients
- Audience/Persona Analysis
- Development of Style and Voice
- Editorial Calendars
- Content Strategy Plans
- Blog Posts
- White Papers, Reports, and eBooks
- Case Studies
- Website Content
- Landing Page Content
- Sales Letters and Emails
- Sell Sheets
GET LEADS MOVING AND MONEY FLOWING
Integrating psychology and science into copywriting and content creates communication that produces real results. I work with internal marketing departments and leadership teams that have questions like these:
- How do we demonstrate our expertise?
- How do we successfully differentiate from competitors?
- Why are we struggling to generate quality leads from our inbound marketing efforts?
- How can we base our marketing more on science and less on guesswork?
“Laura helped me figure out what I should say on my website so people would understand the value of how I can help them. I’m getting about four times the number of leads I was getting through the website.”