864-614-1844
laura@ideallymarketing.com

Freelance Technology Writer

Hi, I'm Laura MacPherson. I'm a freelance writer & copywriter who helps B2B companies attract their ideal prospects and convert them to customers.

Laura MacPherson Technology Copywriter and Content

A Few of My Clients

CONTENT STRATEGY

  • Audience/Persona Analysis
  • Development of Style and Voice
  • Editorial Calendars
  • Content Strategy Plans

CONTENT WRITING

  • Articles
  • Blog Posts
  • White Papers, Reports, and eBooks
  • Case Studies

CONVERSION COPYWRITING

  • Website Content
  • Landing Page Content
  • Sales Letters and Emails
  • Sell Sheets

GET LEADS MOVING AND MONEY FLOWING

Integrating psychology and science into copywriting and content creates communication that produces real results. I work with companies in the technology, industrial, and manufacturing industries that have questions like these:

  • How do we demonstrate our expertise?
  • How do we successfully differentiate from competitors?
  • Why are we struggling to generate quality leads from our inbound marketing efforts?
  • How can we base our marketing more on science and less on guesswork?
“Laura helped me figure out what I should say on my website so people would understand the value of how I can help them. I’m getting about four times the number of leads I was getting through the website.”
David De Vita
David De Vita Carolina Safety Consultants

Want to talk about your project?