Imagine having enough time in the day to actually get your important-but-not-urgent projects finished. Or being able to level up your content marketing. Or increasing the conversions on your landing pages so you’re able to deliver more high-quality leads to sales.
I don’t know of anyone leading an in-house marketing team who wouldn’t want those things. But most in-house teams are kept at capacity — their time is taken up with all the things that are a part of their own job descriptions.
If you’ve got an in-house creative team, pro freelance writers may not be on your radar, but they should be. Here’s why.
Few companies that aren’t large corporations can hire teams of full-time pro writers who are content strategy experts, who understand persuasion psychology, and who are well-versed in conversion optimization. The hiring budget just isn’t there.
But when they work with pro freelance writers who specialize in these areas, companies are able to take advantage of that expertise without paying a full-time salary plus benefits. And because there’s no long-term commitment, managers have a much easier time getting a budget approved for freelance help.
Pro freelance writers can bring new ideas and fresh perspective to the mix, because they typically have a wide range of experience across a variety of industries. They can provide insights that your own team just wouldn’t be able to without the benefit of the same experience. And they can recommend what worked in another industry and tweak it to work for yours. Ideas that never would have occurred to you can boost your campaigns to perform better, enabling you to deliver more value to the company (and increase your own value simultaneously).
Full-time, salaried team members have their attention scattered across many different areas, and they’re constantly being pulled in different directions. Let’s face it. Because freelancers work on a project basis, and because their income is directly tied to how efficiently they perform their work, they tend to be able to deliver individual projects faster than an in-house team member would. If you need to get something done in a timely and reliable manner, a pro freelancer is often the best way to do it.
The combination of expertise, experience, and efficiency equals affordability. And I’m not talking about someone who has cheap rates. True pro freelancers are able to complete projects more cost-effectively because they create high-quality work that performs well, they contribute ideas that come with the package, and they meet deadlines.
Even if you’re paying a high rate (which you will be, if the freelancers you’re hiring are true professionals), your company is going to get strong ROI. Especially if you use your freelancers on a regular basis, you’ll maximize the money you’re spending. This benefit is the one that will probably sell your CEO and financial leadership on the idea of adding freelancers to your in-house team — when they see the numbers laid out, it’s a no-brainer.
What could a pro freelance writer or two do for your team? Think about the possibilities, make your own specific list, chart out the budget with the projected ROI, and pitch the idea to your leadership. You may be surprised how easy it is to make it happen.