Get leads moving and money flowing. I help B2B leadership teams and internal marketing departments attract their ideal clients and grow revenue.

Laura MacPherson Technology Copywriter and Content


I'm a Specialist

Trends come and go, but the underlying principles of human psychology and persuasion are what drive conversions. I know how to sell, and I know how to translate that knowledge into websites, landing pages, and email marketing.

I’m also a content strategist. I analyze target audiences, craft strategies to reach them, and create high-quality content that will attract them.

And because I wrote for magazines and did a stint as a reporter, I know how to interview, research, and find those golden nuggets of information that set high-quality content apart.

I Work Efficiently

When I say I’ll have a project completed by a certain date, I will. I always beat my deadlines.

I Get Meaningful Results

Nice words aren’t enough to bring more leads to your inbox. I have eleven years of experience, and my psychology-based, tested approach delivers leads who come with an understanding that your company is uniquely qualified to help them.

I'm Famous For My People Skills

Results are essential, but you probably want to work with someone who makes projects simple and enjoyable. I happen to fit that bill as well!

My clients appreciate my communication skills and track record of happy customers.

Read what clients have to say »

A Few of My Clients

“Laura helped me figure out what I should say on my website so people would understand the value of how I can help them. I’m getting about four times the number of leads I was getting through the website.”
David De Vita
David De Vita Carolina Safety Consultants
writing samples

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