(864) 660-3444

Attract your audience and move them to action. I help tech and software companies engage and convert their ideal clients.

Hi there! I’m a freelance writer who works with marketing teams at tech and software companies. As a former marketing manager, I make my clients’ jobs easier by delivering spot-on copy and content (on deadline!).

I’m a nerd who loves learning. I’m fascinated by human behavior, and I’ve spent two decades studying behavioral psychology.

I balance my bookishness with a hiking addiction. I’ve enjoyed exploring nature from the moody mountains in the Pacific Northwest to the jagged green hills in the Scottish Highlands. One of my hobbies is teaching ESL to immigrants and refugees. I’m inspired by my students’ dedication and life stories.

If you could use some help from a writer with mad research skills, marketing and sales training, and over a decade of experience writing conversion-focused copy, get in touch!

Laura MacPherson


I'm a Specialist

Trends come and go, but the underlying principles of human psychology and persuasion are what drive conversions. I’m trained in sales, and I know how to translate that knowledge into websites, landing pages, and email marketing.

I’m also a content strategist with experience as a marketing manager. I analyze target audiences, craft strategies to reach them, and create high-quality content that will attract them.

And because I’ve written for magazines and did a stint as a reporter, I know how to interview, research, and find those golden nuggets of information that set high-quality content apart.

I Work Efficiently

As a former marketing manager who worked with freelance writers, I understand the importance of deadlines.

I Get Meaningful Results

Nice words aren’t enough to bring more leads to your inbox. I have eleven years of experience writing copy that converts. My psychology-based approach delivers leads who come with an understanding that your company is uniquely qualified to help them.

I'm Famous For My People Skills

Results are essential, but you probably also want to work with someone who makes projects simple and enjoyable. I happen to fit that bill as well!

My clients appreciate my communication skills and track record of happy customers.

Read what clients have to say »

A Few of My Clients

“You are our most valued asset in growing our business. You’ve helped us think in lots of new ways and have completely transformed what we think about how to use content in our marketing strategy.”
Mike Donnelly
Mike Donnelly Seventh Sense
writing samples

Ready to boost your marketing results?