It’s the classic catch-22: You don’t have enough conversions to optimize your landing page, but without optimizing your landing page, you’ll never get those conversions. How will you ever get more of your site visitors to fill your form or give you a call?
It’s frustrating for small businesses owners and management teams — really any business that doesn’t have a ton …Read More
Not every website owner has the luxury of thousands of daily visitors. And you may not even need a lot of traffic, if you’re focusing on a highly-targeted market segment that produces a large profit per lead.
If you have a low-traffic website, can you still use A/B testing to determine what resonates best with your audience? Absolutely. But you can’t follow the …Read More
Want someone to take action? Explain why they should.
A classic experiment in the late 1970s, run by psychologists Ellen Langer, Benzion Chanowitz, and Arthur Blank, demonstrated the power of explanation on the human psyche. They experimenters approached people using a photocopying machine, and they measured the effectiveness of different ways of asking if they could cut in line. When they asked …Read More
In the race to get to the top of the search results, too many companies forget who they’re really trying to reach: their target market. It’s easy to get fixated on the Googlebot, but he’s not the one hiring you or purchasing your product.
To make sure your prospects and customers don’t get lost in your SEO strategy, here are a …Read More
If you’re not getting many leads on your website, you may be asking yourself why. Particularly if you get a lot of traffic. If there are people visiting your website, why aren’t they placing an order or calling you?
Here are four great tools that show you why your visitors aren’t taking action.
Google Analytics — We use Google Analytics daily. Even though it’s …Read More
You probably pay good money to get traffic to your website: either for SEO, PPC, advertising, etc. You want to make the most of those dollars by getting the highest number of visitors to convert into paying customers.
Split-testing, or A/B testing, is one of the most powerful ways to do that — to figure out what works and what doesn’t …Read More