Business People

Here’s How to Optimize Your Landing Page When You Don’t Have Enough Conversions for Split Testing

It’s the classic catch-22: You don’t have enough conversions to optimize your landing page, but without optimizing your landing page, you’ll never get those conversions. How will you ever get more of your site visitors to fill your form or give you a call?

It’s frustrating for small businesses owners and management teams — really any business that doesn’t have a ton …Read More

A/B Testing Tips For A Low-Traffic Website

Not every website owner has the luxury of thousands of daily visitors. And you may not even need a lot of traffic, if you’re focusing on a highly-targeted market segment that produces a large profit per lead.

If you have a low-traffic website, can you still use A/B testing to determine what resonates best with your audience? Absolutely. But you can’t follow the …Read More

Explain Yourself! Backing Up Requests with a Reason Results in Greater Compliance

Want someone to take action? Explain why they should.

A classic experiment in the late 1970s, run by psychologists Ellen Langer, Benzion Chanowitz, and Arthur Blank, demonstrated the power of explanation on the human psyche. They experimenters approached people using a photocopying machine, and they measured the effectiveness of different ways of asking if they could cut in line. When they asked …Read More

4 Tools That Tell You Why Your Website Visitors Abandon Your Site

If you’re not getting many leads on your website, you may be asking yourself why. Particularly if you get a lot of traffic. If there are people visiting your website, why aren’t they placing an order or calling you?

Here are four great tools that show you why your visitors aren’t taking action.

Google Analytics — We use Google Analytics daily. Even though it’s …Read More

Want to Convert More Web Visitors to Customers? 10 Things You Should Split-test

You probably pay good money to get traffic to your website: either for SEO, PPC, advertising, etc. You want to make the most of those dollars by getting the highest number of visitors to convert into paying customers.

Split-testing, or A/B testing, is one of the most powerful ways to do that — to figure out what works and what doesn’t …Read More