Content quality has improved significantly since Google changed their algorithm to reward quality. But while much of the B2B content out there now features good writing and nice design, it tends to be shallow. This content is ideal for those who are just beginning to explore a topic, but doesn’t provide real value to those who are experienced.
That’s a big …Read More
Nearly every B2B business leader who writes blog articles has been there: sitting at your desk, staring at your published post with its minimal number of likes and shares, wondering if your prospects are even reading your blog. Ugh.
Sometimes it can feel like you’re writing into a black hole. That’s because, sometimes, you are.
Most B2B companies have blogs …Read More
Blogs Are Like the Subway
The internet is like the New York subway to newcomers — crowded, confusing, and sometimes overwhelming.
Let’s say you’re on the subway and you suddenly feel an intense pressure in your chest (God forbid). You’re afraid it’s a heart attack. You glance around desperately and notice a guy in scrubs. You ask if he’s a doctor, he confirms, and …Read More
Marketing legend David Ogilvy discovered, “On the average, five times as many people read the headlines as read the body copy.” What does that mean for you when you’re trying to sell prospects who visit your website? You’d better be able to sell them with your home page headline — at least sell them on reading further.
So what makes people continue …Read More
If you’re using a business blog to demonstrate your expertise and get information out to your audience, you’re probably wishing they’d spend more time on your blog, right? At least long enough to get convinced they need to call you. There are a few ways you can encourage them to do just that.
Make the search box easy to find. First of …Read More
If you’re like me, when you get an idea, you like to get started on it. Why wait? Right? I’m not one to just sit around. But it’s possible to get going too quickly, particularly if I haven’t asked the questions I need to ask and done the research needed.
I’m taking a course from the University of Maryland called “Developing …Read More
I discovered the value of blogging inadvertently, before Ideally officially came to be, when I was doing freelance writing. Clients were asking if I did blog writing as well as website content. I started blogging for them, and we began seeing serious results. So I decided I better get my game on and start my own blog.
I’ve seen business blogs do wonders for …Read More
You’ve all seen them: photos of someone’s dinner on Instagram or Facebook that look more like dog food than anything else. One of my hobbies is food photography, and it took a while for me to learn how to get food that looked amazing and delectable sitting in front of me to look just as appealing in a photograph.
Making your fantastic business …Read More
Matt Cutts, the head of Google’s webspam team, posted a pretty clear death knell to guest blogging as a link strategy yesterday. Here’s what he said:
Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a …Read More
Print media gives you time to ease into what you’re trying to communicate. People are holding a printed piece in their hands, and although they might not take time to read through the whole thing, they’ll probably give it at least a cursory once-over.
The web is an entirely different thing. Writing for the web is like driving on I-405 in …Read More