To Capture the Attention of Decision-makers, Your Content Has to Go Deep

 

Content quality has improved significantly since Google changed their algorithm to reward quality. But while much of the B2B content out there now features good writing and nice design, it tends to be shallow. This content is ideal for those who are just beginning to explore a topic, but doesn’t provide real value to those who are experienced.

That’s a big …Read More

26 Ways to Generate Post Ideas for Your B2B Blog (that Your Prospects will Love)

 

Nearly every B2B business leader who writes blog articles has been there: sitting at your desk, staring at your published post with its minimal number of likes and shares, wondering if your prospects are even reading your blog. Ugh.

Sometimes it can feel like you’re writing into a black hole. That’s because, sometimes, you are.

Most B2B companies have blogs …Read More

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6 Tips for More Effective Blog Writing

Blogs Are Like the Subway
The internet is like the New York subway to newcomers — crowded, confusing, and sometimes overwhelming.

Let’s say you’re on the subway and you suddenly feel an intense pressure in your chest (God forbid). You’re afraid it’s a heart attack. You glance around desperately and notice a guy in scrubs. You ask if he’s a doctor, he confirms, and …Read More

Headlines That Convert to Sales

Marketing legend David Ogilvy discovered, “On the average, five times as many people read the headlines as read the body copy.” What does that mean for you when you’re trying to sell prospects who visit your website? You’d better be able to sell them with your home page headline — at least sell them on reading further.

So what makes people continue …Read More

The Best Way to Connect with Prospects Online and Convert Them into Customers

If you’re like me, when you get an idea, you like to get started on it. Why wait? Right? I’m not one to just sit around. But it’s possible to get going too quickly, particularly if I haven’t asked the questions I need to ask and done the research needed.

I’m taking a course from the University of Maryland called “Developing …Read More

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Guest Blogging is Dead (No, Really)

Matt Cutts, the head of Google’s webspam team, posted a pretty clear death knell to guest blogging as a link strategy yesterday. Here’s what he said:
Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a …Read More