content that produces leads

How to Re-tool Content That Isn’t Converting the Right Leads

Scissors are pretty nifty objects. They’ve been around since the time of ancient Egypt and have remained an essential tool in nearly every office and home. They’re really good at cutting things.

But when you want to hang framed artwork in your office or home, those nifty scissors leave something to be desired. You need a tool that’s designed to …Read More

B2B Marketing

Emotion Sells, Even in B2B. Here’s How to Use Emotion to Win Business Buyers.

B2B companies almost always focus on business value when marketing or selling their products and services. After all, ROI is the holy grail for businesses—if you can prove that you can deliver strong ROI, you win the deal, right? Except it doesn’t seem to work that way.

A 2013 study by Google and CEB’s Marketing Leadership Council found that, on average, …Read More

Technology Freelance Writer

4 Ways Marketing Managers Can Benefit From Working With Pro Freelance Writers

Imagine having enough time in the day to actually get your important-but-not-urgent projects finished. Or being able to level up your content marketing. Or increasing the conversions on your landing pages so you’re able to deliver more high-quality leads to sales.

I don’t know of anyone leading an in-house marketing team who wouldn’t want those things. But most in-house teams are kept …Read More

Blog Posts

26 Ways to Generate Post Ideas for Your B2B Blog (that Your Prospects will Love)

Nearly every B2B business leader who writes blog articles has been there: sitting at your desk, staring at your published post with its minimal number of likes and shares, wondering if your prospects are even reading your blog. Ugh.

Sometimes it can feel like you’re writing into a black hole. That’s because, sometimes, you are.

Most B2B companies have blogs …Read More