Marketers have a reputation for being creative and agile. We have to be, as the world is constantly changing and the needs of customers are continually shifting. Tactics that worked in the past rarely …
Work Smarter, Not Harder: Let Content Do the Work of Selling
Salespeople are tenacious. They send email after email, make call after call, meet with prospect after prospect, then get up morning after morning and repeat. Salespeople work hard. But hard work …
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The Ultimate Guide to Using Case Studies to Attract New Clients
Case studies are one of the most popular tactics that B2B marketers use. They allow you to dig into common pain points, share the benefits of your solutions, and counter objections in story format. …
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Add These Two Elements to Case Studies to Drive Action
Everyone is drawn to a good story. Why? We love to imagine ourselves as the protagonist, overcoming the odds and winning. Stories are inspiring. Stories help us understand how the world …
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4 Steps to Improve Your Content Quality for Better Leads and More Conversions
Content marketing has grown up—nearly every size company in every industry is using content. As a result, there’s a lot of content out there. But although much of that content features good writing …
Use Sensory Images in Your Content to Stand Out from Your Competition
Let’s face reality. Your prospects’ inboxes are overflowing, their social media feeds are filled with your competitors’ updates, and the first three pages of their Google searches contain …
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