If you’re on the wrong road, driving faster won’t get you where you want to go. If you’re putting out the wrong kind of content, creating more of it won’t attract the prospects you need.
Good writing isn’t enough to fill your sales pipeline. To generate results, content has to be designed well, which is where content strategy comes in.
Strategy helps …Read More
You may think your business isn’t all that interesting to most people. Maybe your company cleans offices. Maybe you write complicated software for a niche industry. Maybe your business is selling machinery parts. The truth is, you can say a lot. A lot that people will find interesting and helpful. Here are five strategies you can use to transform boring …Read More
Good journalism can teach us a thing or two about creating content, as a post I read this morning on Inbound Marketing Agents’ blog pointed out. Journalists and content marketers who are dedicated to their craft have something in common: they commit to doing the things that engage their readers and make their writing the best it can be. Here’s a summary …Read More
It’s easy to get excited about our products/services, right? (After all, they’re amazing!) But unless we have a very clear idea of exactly who our products and services are helping and what problems they’re solving, they aren’t worth all that much, despite how much we love them.
Who does your product or service help? How does it help them? What do …Read More
The human brain is an amazing thing. People have trained themselves to glance over banner ads, sidebar ads, and sponsored search results without even seeing them. Advertisers are going to nonsensical measures to get their market’s attention (cue the Facebook posts of adorable dogs begging for “likes”). So what’s the answer?
This month’s issue of Inc. magazine featured an article outlining game-changing trends …Read More
Your competitors are all out there blabbing about the features and benefits of their products or services. They’re all the same. “Our company/product/service is amazing and here’s why.” Be different.
People today are inundated with advertising messages. And no matter what the message is, no matter how unique, how creative, or how “sticky,” they’re all essentially the same. They’re saying, “look …Read More
When Google+ was first introduced, a bunch of people joined and set up profiles, then got bored or realized that it didn’t really offer anything especially fabulous. We let our Google+ profiles languish, neglected and forgotten.
But Google is Google, after all, and they run the search engine show. What better way to resurrect a dying social media platform than to tie …Read More