content strategy greenville sc

Good Writing Isn’t Enough: 5 Ways Content Strategy Helps You Fill Your Sales Pipeline

If you’re on the wrong road, driving faster won’t get you where you want to go. If you’re putting out the wrong kind of content, creating more of it won’t attract the prospects you need.

Good writing isn’t enough to fill your sales pipeline. To generate results, content has to be designed well, which is where content strategy comes in.

Strategy helps …Read More

copywriting on boring subjects

5 Strategies for Writing Interesting Blog Posts on Boring Topics

You may think your business isn’t all that interesting to most people. Maybe your company cleans offices. Maybe you write complicated software for a niche industry. Maybe your business is selling machinery parts. The truth is, you can say a lot. A lot that people will find interesting and helpful. Here are five strategies you can use to transform boring …Read More

content marketing and native advertising

What’s the Answer to Ad Oversaturation? Inc. Says Content Marketing and Native Advertising

The human brain is an amazing thing. People have trained themselves to glance over banner ads, sidebar ads, and sponsored search results without even seeing them. Advertisers are going to nonsensical measures to get their market’s attention (cue the Facebook posts of adorable dogs begging for “likes”). So what’s the answer?

This month’s issue of Inc. magazine featured an article outlining game-changing trends …Read More

“Here, I’m Happy to Help You, No Charge”

Your competitors are all out there blabbing about the features and benefits of their products or services. They’re all the same. “Our company/product/service is amazing and here’s why.” Be different.

People today are inundated with advertising messages. And no matter what the message is, no matter how unique, how creative, or how “sticky,” they’re all essentially the same. They’re saying, “look …Read More