Write Email Subject Lines that Your Prospects Will Click (Even if They’re Beyond Busy)


You’re busy. And even if you love your work, your days are filled with the mundane. (Even if you’re a Hollywood celebrity — how else do you explain their penchant to invent drama?)

Your prospects are also busy and also surrounded with the mundane. They’re sitting at their desks each morning, going through dozens of emails, just like every other morning. Their …Read More

11 Reasons Your Website Isn’t Generating Leads


If you’re spending money on SEO or PPC to drive prospects to your site but you’re not seeing many leads come through, you’re probably trying to figure out what’s wrong—fast. Assuming your site looks professional, your problem likely lies in your content strategy. Here are the top eleven ways I see companies go wrong with their website content. Fix these, and …Read More

Landing Pages are the Missing Link in Your Online Marketing Strategy


How’s your online marketing performing? Are you getting the results you want? Are the people clicking on your ads or your email CTAs taking action when they land on your site?

Bottom line, are you getting the phone calls or form fills you need? If not, landing pages may be what’s missing in your strategy. Here’s why.
Message Relevancy
If you’ve created a …Read More

Here’s How to Optimize Your Landing Page When You Don’t Have Enough Conversions for Split Testing

It’s the classic catch-22: You don’t have enough conversions to optimize your landing page, but without optimizing your landing page, you’ll never get those conversions. How will you ever get more of your site visitors to fill your form or give you a call?

It’s frustrating for small businesses owners and management teams — really any business that doesn’t have a ton …Read More

Why Should I Use a Landing Page for My AdWords Campaign? Isn’t My Homepage Good Enough?

If you click on various AdWords ads, you’ll see that most marketers are sending their prospects straight to their website’s homepage. This is a big mistake that’s causing these folks to lose leads. Why? Here are six reasons.
1. You don’t have the luxury of the “referral pre-sell”.
When people arrive at your website via a referral from a friend or colleague, they’re …Read More

The Best-performing Companies Understand Their Prospects

How important is having a thorough understanding of your prospects? Pretty important, according to recent research by Cintell and MarketingProfs.

The study showed that B2B organizations that exceed annual revenue goals are more likely than worse-performing organizations to use a wide range of sources to research the demographics and psychographics of their prospects. Organizations that exceed annual revenue goals are also …Read More

How Much Should You Spend on Conversion Rate Optimization? Here’s How to Calculate It

If you ask a typical business owner what his or her budget is for conversion rate optimization, you’re likely to get a blank stare. People who run companies know how much they should be spending on office space, personnel, supplies, and even advertising. But when it comes to the murky waters of online marketing, particularly conversion rate optimization, it’s not …Read More

Can CRO and SEO Play Nice?

For companies that depend on SEO, conversion rate optimization (CRO) can be kind of scary. They don’t want to disturb their websites’ rankings, so they’re reluctant to change anything on the site, especially content. But SEO and CRO can happily co-exist. Here’s why.
SEO is about pages, not entire sites.
Yes, domain authority has a big impact on ranking. But Google …Read More

Explain Yourself! Backing Up Requests with a Reason Results in Greater Compliance

Want someone to take action? Explain why they should.

A classic experiment in the late 1970s, run by psychologists Ellen Langer, Benzion Chanowitz, and Arthur Blank, demonstrated the power of explanation on the human psyche. They experimenters approached people using a photocopying machine, and they measured the effectiveness of different ways of asking if they could cut in line. When they asked …Read More