“If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language in which they think. We try to write in the vernacular.” – David Ogilvy
Called The Father of Advertising, David Ogilvy knew a thing or two about copywriting. How many times have you landed on a website that …Read More
How much do words really matter? I mean, one phrase is as good as the next, right? Not when it comes to ROI.
PR Daily recently published some insightful data showing that changing even one word can increase ROI significantly. The words you use make a difference. Here are 5 examples.
Use “my” instead of “your” on call-to-action buttons. Case study after case study …Read More
Print media gives you time to ease into what you’re trying to communicate. People are holding a printed piece in their hands, and although they might not take time to read through the whole thing, they’ll probably give it at least a cursory once-over.
The web is an entirely different thing. Writing for the web is like driving on I-405 in …Read More
If you’re on the wrong road, driving faster won’t get you where you want to go. If you’re putting out the wrong kind of content, creating more of it won’t attract the prospects you need.
Good writing isn’t enough to fill your sales pipeline. To generate results, content has to be designed well, which is where content strategy comes in.
Strategy helps …Read More
You may think your business isn’t all that interesting to most people. Maybe your company cleans offices. Maybe you write complicated software for a niche industry. Maybe your business is selling machinery parts. The truth is, you can say a lot. A lot that people will find interesting and helpful. Here are five strategies you can use to transform boring …Read More