There’s a lot of really bad marketing writing out there — writing that sounds more like a used car ad than anything else. The “experts” and the “gurus” fill the interwebs with grand pronouncements and declarations, claiming that their “world class” methods help “thousands” of “Fortune 500 companies” “crush it.”
People can sniff out a fraud from miles away, and even …Read More
Marketers throw the word “content” around a lot these days. In my blog feed, I see “content strategy” and “content marketing” a lot more now than I used to. Which is cool, since people are finally starting to recognize that ads aren’t necessarily the best way to attract prospects.
What’s not so cool is that people aren’t really talking much about …Read More
Matt Cutts, the head of Google’s webspam team, posted a pretty clear death knell to guest blogging as a link strategy yesterday. Here’s what he said:
Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a …Read More
If you’re on the wrong road, driving faster won’t get you where you want to go. If you’re putting out the wrong kind of content, creating more of it won’t attract the prospects you need.
Good writing isn’t enough to fill your sales pipeline. To generate results, content has to be designed well, which is where content strategy comes in.
Strategy helps …Read More
Marketing is Interaction
Over the last twenty years, a significant shift in the way people experience marketing has taken place. This shift was triggered by the mainstream use of the Internet and the introduction of social media. People no longer simply listen to advertisements. They now interact with companies and their marketing campaigns. Sure, there have always been word-of-mouth campaigns and community-driven marketing …Read More