In-Depth Interview

Don’t Be Blinded by Big Data: Get into the Minds of Your Prospects

It’s the Age of Big Data. Everything is tracked. Everything is measured. Everything is analyzed.

A 2016 study of 316 executives from large global companies, conducted by Forbes Insights and sponsored by Teradata in partnership with McKinsey, found that 90% of organizations report medium to high levels of investment in big data analytics, and about a third call their investments “very significant.” Another study last …Read More

Do You Really Know That Elephant? How to Understand What Your Audience Really Thinks

You’ve probably heard the parable of the blind men and the elephant. This story first appeared in the Buddhist text Udana 6.4, dating around the 1st millennium BCE. If it’s been awhile since you’ve read it, the parable goes like this:

A group of blind men heard that a strange animal, called an elephant, had been brought to their town. None …Read More