Marketing Department

The Two Types of Marketers and How to Know Which You Should Hire for Your B2B Company


Let’s acknowledge the elephant in the room: 80% of CEOs don’t trust marketers. We have about the same reputation as used car salesmen. And for good reason — too many marketers are creative but lack business savvy, particularly when it comes to the reality of the sales funnel and measuring ROI.

The idea of hiring a VP of Marketing or an …Read More

Content Strategy

Landing Pages are the Missing Link in Your Online Marketing Strategy


How’s your online marketing performing? Are you getting the results you want? Are the people clicking on your ads or your email CTAs taking action when they land on your site?

Bottom line, are you getting the phone calls or form fills you need? If not, landing pages may be what’s missing in your strategy. Here’s why.
Message Relevancy
If you’ve created a …Read More

Business People

Here’s How to Optimize Your Landing Page When You Don’t Have Enough Conversions for Split Testing

It’s the classic catch-22: You don’t have enough conversions to optimize your landing page, but without optimizing your landing page, you’ll never get those conversions. How will you ever get more of your site visitors to fill your form or give you a call?

It’s frustrating for small businesses owners and management teams — really any business that doesn’t have a ton …Read More

Why Should I Use a Landing Page for My AdWords Campaign? Isn’t My Homepage Good Enough?

If you click on various AdWords ads, you’ll see that most marketers are sending their prospects straight to their website’s homepage. This is a big mistake that’s causing these folks to lose leads. Why? Here are six reasons.
1. You don’t have the luxury of the “referral pre-sell”.
When people arrive at your website via a referral from a friend or colleague, they’re …Read More

business person on laptop

Lead Nurturing Isn’t About “Following Up” to “Touch Base” — It’s About Demonstrating Your Value

How many times have you found yourself chasing a prospect after you presented a proposal? You call and leave a voicemail saying you’re just following up and wanted to know if he or she had any questions. You email and say you wanted to touch base and see if they’d had a chance to look over the proposal yet. And …Read More

blog writing greenville sc

6 Tips for More Effective Blog Writing

Blogs Are Like the Subway
The internet is like the New York subway to newcomers — crowded, confusing, and sometimes overwhelming.

Let’s say you’re on the subway and you suddenly feel an intense pressure in your chest (God forbid). You’re afraid it’s a heart attack. You glance around desperately and notice a guy in scrubs. You ask if he’s a doctor, he confirms, and …Read More

The Best-performing Companies Understand Their Prospects

How important is having a thorough understanding of your prospects? Pretty important, according to recent research by Cintell and MarketingProfs.

The study showed that B2B organizations that exceed annual revenue goals are more likely than worse-performing organizations to use a wide range of sources to research the demographics and psychographics of their prospects. Organizations that exceed annual revenue goals are also …Read More

7 Steps to Make Your Marketing Emails Human (and Get the Results You Want)

No one likes to be marketed to any more than they like to be sold to. You’ve probably received plenty of emails that just feel bleh because they’re too impersonal or too full of marketing mumbo jumbo. Those kinds of emails don’t get a response, so who knows why marketers keep sending them.

If you want results from your email marketing, you …Read More

4 Steps to Calculate How Much Your Leads Are Worth

In order to make smart marketing decisions, you need to know what your leads are worth. This calculation is a bit more challenging for B2B companies with the longer sales cycles that come with more complex, higher-price-tag products and services. But not knowing what your leads are worth can either cause you to shy away from spending what you need …Read More

content marketing strategy

How to Get Inside Your Prospects’ Heads

It’s a fact of human nature: people look out for Number One. We go through our days consumed with our own needs, wants, and ways of looking at things. It takes work to get out of “me” mode and view things from another person’s perspective.

But when it comes to marketing and sales, getting inside your prospects’ heads isn’t optional—it’s a …Read More