Write Email Subject Lines that Your Prospects Will Click (Even if They’re Beyond Busy)

 

You’re busy. And even if you love your work, your days are filled with the mundane. (Even if you’re a Hollywood celebrity — how else do you explain their penchant to invent drama?)

Your prospects are also busy and also surrounded with the mundane. They’re sitting at their desks each morning, going through dozens of emails, just like every other morning. Their …Read More

11 Reasons Your Website Isn’t Generating Leads

 

If you’re spending money on SEO or PPC to drive prospects to your site but you’re not seeing many leads come through, you’re probably trying to figure out what’s wrong—fast. Assuming your site looks professional, your problem likely lies in your content strategy. Here are the top eleven ways I see companies go wrong with their website content. Fix these, and …Read More

3 Nuances of B2B Consumer Psychology that You Can Use to Boost Revenue

 

In one sense, the distinction between B2B buying psychology and B2C is a false one. Companies don’t buy services or products — human beings with concerns, fears, dreams, and goals do. In either case, we’re dealing with people. Whether you’re a B2B or a B2C company, you need to know how your buyers think and what motivates them to take action. …Read More

Use Sensory Images in Your Marketing to Stand Out from Your Competition

 

Let’s face reality. Your prospects’ inboxes are overflowing, their social media feeds are filled with your competitors’ updates, and the first three pages of their Google searches contain sites just as good as yours. “Visibility” is no longer enough. Everyone is so visible that they’re all blending into one big bulk that might as well be invisible.

You are not just …Read More

How to Re-tool Content That Isn’t Converting the Right Leads

 

Scissors are pretty nifty objects. They’ve been around since the time of ancient Egypt and have remained an essential tool in nearly every office and home. They’re really good at cutting things.

But when you want to hang framed artwork in your office or home, those nifty scissors leave something to be desired. You need a tool that’s designed to …Read More

Emotion Sells, Even in B2B. Here’s How to Use Emotion to Win Business Buyers.

 

B2B companies almost always focus on business value when marketing or selling their products and services. After all, ROI is the holy grail for businesses—if you can prove that you can deliver strong ROI, you win the deal, right? Except it doesn’t seem to work that way.

A 2013 study by Google and CEB’s Marketing Leadership Council found that, on average, …Read More

4 Ways Marketing Managers Can Benefit From Working With Pro Freelance Writers

 

Imagine having enough time in the day to actually get your important-but-not-urgent projects finished. Or being able to level up your content marketing. Or increasing the conversions on your landing pages so you’re able to deliver more high-quality leads to sales.

I don’t know of anyone leading an in-house marketing team who wouldn’t want those things. But most in-house teams are kept …Read More

26 Ways to Generate Post Ideas for Your B2B Blog (that Your Prospects will Love)

 

Nearly every B2B business leader who writes blog articles has been there: sitting at your desk, staring at your published post with its minimal number of likes and shares, wondering if your prospects are even reading your blog. Ugh.

Sometimes it can feel like you’re writing into a black hole. That’s because, sometimes, you are.

Most B2B companies have blogs …Read More

What’s the Job of Marketing? (Hint: it’s not just to get “likes” and “shares”)

 

Marketing and Sales are two teams that are supposed to work together toward a common goal: increased revenue. Too often, these two teams are at odds, because the job of Marketing isn’t clearly spelled out. Is Marketing’s job to get more brand recognition? To get more shares on LinkedIn? To get more traffic coming to the website? Sales never thinks …Read More

The Two Types of Marketers and How to Know Which You Should Hire for Your B2B Company

 

Let’s acknowledge the elephant in the room: 80% of CEOs don’t trust marketers. We have about the same reputation as used car salesmen. And for good reason — too many marketers are creative but lack business savvy, particularly when it comes to the reality of the sales funnel and measuring ROI.

The idea of hiring a VP of Marketing or an …Read More