B2B buyers

3 Nuances of B2B Consumer Psychology that You Can Use to Boost Revenue

In one sense, the distinction between B2B buying psychology and B2C is a false one. Companies don’t buy services or products — human beings with concerns, fears, dreams, and goals do. In either case, we’re dealing with people. Whether you’re a B2B or a B2C company, you need to know how your buyers think and what motivates them to take action. …Read More

Sensory Images

Use Sensory Images in Your Marketing to Stand Out from Your Competition

 

Let’s face reality. Your prospects’ inboxes are overflowing, their social media feeds are filled with your competitors’ updates, and the first three pages of their Google searches contain sites just as good as yours. “Visibility” is no longer enough. Everyone is so visible that they’re all blending into one big bulk that might as well be invisible.

You are not just …Read More

content that produces leads

How to Re-tool Content That Isn’t Converting the Right Leads

Scissors are pretty nifty objects. They’ve been around since the time of ancient Egypt and have remained an essential tool in nearly every office and home. They’re really good at cutting things.

But when you want to hang framed artwork in your office or home, those nifty scissors leave something to be desired. You need a tool that’s designed to …Read More

B2B Marketing

Emotion Sells, Even in B2B. Here’s How to Use Emotion to Win Business Buyers.

B2B companies almost always focus on business value when marketing or selling their products and services. After all, ROI is the holy grail for businesses—if you can prove that you can deliver strong ROI, you win the deal, right? Except it doesn’t seem to work that way.

A 2013 study by Google and CEB’s Marketing Leadership Council found that, on average, …Read More