common enemy marketing

Find a Common Enemy to Make Your Prospects Your Allies (and Customers)

“Storytelling” is one of the marketing’s industry’s biggest buzzwords. Every marketer knows that telling stories is a powerful way to communicate. It’s been true since the dawn of the human race. People have used stories to warn each other of danger and to relate epic adventures throughout generations. Storytelling is an integral part of the human psyche. People connect with …Read More