Blog Posts

26 Ways to Generate Post Ideas for Your B2B Blog (that Your Prospects will Love)

 

Nearly every B2B business leader who writes blog articles has been there: sitting at your desk, staring at your published post with its minimal number of likes and shares, wondering if your prospects are even reading your blog. Ugh.

Sometimes it can feel like you’re writing into a black hole. That’s because, sometimes, you are.

Most B2B companies have blogs …Read More

Business People

What’s the Job of Marketing? (Hint: it’s not just to get “likes” and “shares”)

 

Marketing and Sales are two teams that are supposed to work together toward a common goal: increased revenue. Too often, these two teams are at odds, because the job of Marketing isn’t clearly spelled out. Is Marketing’s job to get more brand recognition? To get more shares on LinkedIn? To get more traffic coming to the website? Sales never thinks …Read More

Marketing Department

The Two Types of Marketers and How to Know Which You Should Hire for Your B2B Company

 

Let’s acknowledge the elephant in the room: 80% of CEOs don’t trust marketers. We have about the same reputation as used car salesmen. And for good reason — too many marketers are creative but lack business savvy, particularly when it comes to the reality of the sales funnel and measuring ROI.

The idea of hiring a VP of Marketing or an …Read More

Content Strategy

Landing Pages are the Missing Link in Your Online Marketing Strategy

 

How’s your online marketing performing? Are you getting the results you want? Are the people clicking on your ads or your email CTAs taking action when they land on your site?

Bottom line, are you getting the phone calls or form fills you need? If not, landing pages may be what’s missing in your strategy. Here’s why.
Message Relevancy
If you’ve created a …Read More

Business People

Here’s How to Optimize Your Landing Page When You Don’t Have Enough Conversions for Split Testing

It’s the classic catch-22: You don’t have enough conversions to optimize your landing page, but without optimizing your landing page, you’ll never get those conversions. How will you ever get more of your site visitors to fill your form or give you a call?

It’s frustrating for small businesses owners and management teams — really any business that doesn’t have a ton …Read More

Why Should I Use a Landing Page for My AdWords Campaign? Isn’t My Homepage Good Enough?

If you click on various AdWords ads, you’ll see that most marketers are sending their prospects straight to their website’s homepage. This is a big mistake that’s causing these folks to lose leads. Why? Here are six reasons.
1. You don’t have the luxury of the “referral pre-sell”.
When people arrive at your website via a referral from a friend or colleague, they’re …Read More

business person on laptop

Lead Nurturing Isn’t About “Following Up” to “Touch Base” — It’s About Demonstrating Your Value

How many times have you found yourself chasing a prospect after you presented a proposal? You call and leave a voicemail saying you’re just following up and wanted to know if he or she had any questions. You email and say you wanted to touch base and see if they’d had a chance to look over the proposal yet. And …Read More

5 Writing Tips from the Masters

It’s no secret that good content generates interest, communicates expertise, and builds trust. But in our haste to create content, we may forget that key adjective, “good.” Who better to offer us instruction in how to create quality writing than the writing masters? Here are five tips gleaned from a few of the best.

1. “If you don’t have time to read, …Read More

blog writing greenville sc

6 Tips for More Effective Blog Writing

Blogs Are Like the Subway
The internet is like the New York subway to newcomers — crowded, confusing, and sometimes overwhelming.

Let’s say you’re on the subway and you suddenly feel an intense pressure in your chest (God forbid). You’re afraid it’s a heart attack. You glance around desperately and notice a guy in scrubs. You ask if he’s a doctor, he confirms, and …Read More

The Best-performing Companies Understand Their Prospects

How important is having a thorough understanding of your prospects? Pretty important, according to recent research by Cintell and MarketingProfs.

The study showed that B2B organizations that exceed annual revenue goals are more likely than worse-performing organizations to use a wide range of sources to research the demographics and psychographics of their prospects. Organizations that exceed annual revenue goals are also …Read More