You’re that rare combination of analytical and creative. Your world moves quickly—you stay on top of trends, watch where the market’s going, and steer your campaigns accordingly.
Your company’s health depends largely on what you do. But you can’t do your job if you’re constantly being pulled away from your strategic work to focus on the details that are so critical to your campaigns’ success.
You need a partner with expertise in copywriting and content strategy, who can simultaneously boost your campaigns’ performance while freeing you to work on your strategic goals.
Hi, I'm Laura MacPherson. My copywriting & content services are the turbocharger that marketing professionals use to make their campaigns generate more high-quality leads, freeing up time to work on strategic projects.
- Audience/Persona Analysis
- Development of Style and Voice
- Editorial Calendars
- Content Strategy Plans
- Whitepapers, Reports, and eBooks
- Website Content
- Landing Page Content
- Sales Letters and Emails
- Sell Sheets
GET YOUR CONTENT PERFORMING
Prospects’ and consumers’ inboxes are overflowing, and their social media feeds are filled with your competitors’ updates. “Visibility” is no longer enough. Companies are cranking out more and more content in the hopes of capturing more mindshare. But they’re still falling behind.
I help internal marketing departments create messaging and content that:
- Interrupts the buying research process with insight that connects directly to buyers’ business and career goals.
- Changes the buying criteria to point to your company as the only provider who can fully meet the need.
- Guides buyers through the remainder of the buying journey, leading them to your sales department.
- Is substantively different from all the content that’s already out there.
WHY CLIENTS WORK WITH ME
Trends come and go, but the underlying principles of human psychology and persuasion are what drive conversions. I know how to sell, and I know how to translate that knowledge into websites, landing pages, and email marketing.
I’m also a content strategist. I have what it takes to analyze a target audience, craft a strategy to reach them, and create high-quality content that will attract them.
Nice words aren’t enough to bring more leads to your inbox. My psychology-based, tested approach delivers leads and prospects who come with an understanding that your company is uniquely qualified to help them.
I focus on conversions, and I use analytics to fine-tune the messages and content that result in your prospects taking action.
I pride myself on the fact that I always beat my deadlines.
Results are essential, but you probably want to work with someone who makes projects simple and enjoyable. I happen to fit that bill as well!