It’s easy to get excited about our products/services, right? (After all, they’re amazing!) But unless we have a very clear idea of exactly who our products and services are helping and what problems they’re solving, they aren’t worth all that much, despite how much we love them.
Who does your product or service help? How does it help them? What do their lives look like without your product or service? What do they look like with it?
What other problems do these people have? How could you help solve those problems too?
Answering these questions, seeing them as real people, listening to them, and understanding them inside and out — this is a huge part of what separates a company that’s constantly looking for more customers from one that has more business than it knows what to do with.