I’m excited to announce What’s Working Now: a SaaS marketing podcast! This project has been in the works for a couple of months now, and I know you’ll love the result!
What’s the podcast about?
Over the last nine years that I’ve been working with SaaS marketing teams, I’ve heard the same question over and over: “What’s working best right now?” Every SaaS marketer is looking for that fresh new idea that will help them boost their marketing’s performance.
As we all know, it can be challenging to come up with new ideas. And when you land on one that sounds promising, it’s intimidating to try something new if you don’t know of anyone else doing it successfully.
Who are the guests?
In this podcast, I’m interviewing SaaS marketers who are finding success with fresh strategies and tactics. And these insights aren’t based on hypotheticals or theory. They’re being used in the real world to get real results — my podcast guests share exactly what they’re doing and how they’re doing it.
What’s in each episode?
You can expect a new episode once a month. And the interviews you’ll hear will be filled with practical, actionable advice on how you can implement the ideas in your own marketing. You’ll have the rest of the month to work on implementation before I hit you up with another episode. I’ll also include easily-scannable show notes for each episode so you can easily find the information you need for implementation.
Listen to the trailer below!
Who will be on the first episode?
I’m excited to bring on Emily Hackeling, Content Marketing Lead at Front, for the first episode! Front is using storytelling in unique ways across their marketing, in a variety of formats. And the team is integrating thought leadership at the same time. It’s pretty cool, and I know Emily will get your wheels turning!
Subscribe so you don’t miss it!