Blast Past Marketing Plateaus to Get Better Results from Your Messaging and Content
Hi there! I’m a brand strategist and writer who works with marketing teams at tech and software companies. My work is based on over a decade of experience helping dozens of companies create strategies that attract target prospects and craft content that boosts marketing performance. I’ve served as a marketing manager for a sales training company and a HubSpot Platinum Partner marketing agency.
I’m a nerd who loves learning. I’m fascinated by human behavior, and I’ve spent two decades studying how cognitive, behavioral, and social psychology all impact sales and marketing. With a degree in creative writing and lifelong love of narrative, I use storytelling techniques to engage audiences and draw them to action.
I balance my bookishness with a hiking addiction. I’ve enjoyed exploring nature from the moody mountains in the Pacific Northwest to the jagged green hills in the Scottish Highlands. One of my hobbies is teaching ESL to immigrants and refugees. I’m inspired by my students’ dedication and life stories.
If you need fresh ideas based on a proven framework and methodology to empower your brand and get better results from your marketing, get in touch!
WHY CLIENTS WORK WITH ME
I'm a Specialist
To attract the right audience, you need a strategy built on the science of how humans perceive, think, and behave.
Trends come and go, but the underlying principles of human psychology and persuasion are what drive conversions. I’m trained in sales, and I know how to translate that knowledge into websites and sales pages. As a marketing manager for a top-tier content marketing agency, I honed my skills analyzing target audiences, crafting strategies to reach them, and creating high-quality content that increased lead count and lead quality.
I'm a Collaborator
The best marketing is based on collaboration between sharp minds with expansive visions. I count myself lucky to be a part of my clients’ teams.
I Get Meaningful Results
Creating quality content isn’t enough to bring more leads to your sales team. My psychology-based strategies deliver leads who come with an understanding that your company is uniquely qualified to help them.
I'm Famous For My People Skills
Results are essential, but you probably also want to work with someone who makes projects simple and enjoyable. I happen to fit that bill as well!
My clients appreciate my communication skills and track record of happy customers.
A Few of My Clients
HOW I WORK
Yes, you can hire me to create a batch of case studies or a single e-guide, but my preference is to work on an ongoing basis with my clients. When we work together long-term, I spend time learning your business and your audience, getting to know you and your team, and strategizing with you how to best reach your goals. I can bring multiple times the value when we’re working together on an ongoing basis, giving you more bang for your buck.
I take my work seriously (but have fun doing it!). You can count on me not only to create top-notch work, but also to do it in a professional manner. I’m responsive (during normal business hours), and I’ll keep you updated on our projects’ progress as we go along. I like to work with clients who are committed to professionalism too — responsiveness and active engagement are important to me.
Let’s get some results! I love the craft of marketing strategy and writing, but helping you reach your goals is what really gets me excited. This is why I always ask questions about the purpose of the project and what you want to achieve. In fact, I won’t take on a project if I don’t think I can help you. If I can’t help, I’ll recommend someone in my network who specializes in what you need.