Ideally Brand Strategy and Content
Some parts of a marketing manager’s job are exciting — planning social content, writing video scripts, interviewing customers to learn more about their needs and pain points. . . . Content audits are …
Continue Reading about 7 Steps to a Content Audit You Can Complete in an Afternoon →
If you've ever given yourself the freedom to focus deeply on something, devoting dedicated attention and energy to it, you know the power of focus. In marketing, it's easy to feel like you need to do …
Continue Reading about Episode 4: The Power of Focus — with Sesame Mish →
Startups and product designers know how important it is to validate a product idea before building it out. You must find out if your assumptions are accurate. Basing a product strategy on …
I have a fantastic guest for Episode 3 of What's Working Now: Tim Whiting, who is the VP of Marketing at Label Insight. Label Insight is a product attribute data platform for CPG, and they're doing …
Many B2B marketers make the mistake of focusing too much on one stage of the buyer’s journey. Some produce most of their content for the top of the funnel — prospects who have just begun …
Continue Reading about How to Map Your Content to the Buyer’s Journey of Each Persona →
Welcome to Episode Two of the What's Working Now podcast, which focuses on experimentation in marketing. We are getting meta in this episode — we're talking about the process of running experiments. …
Continue Reading about Episode 2: How to Run Better Marketing Experiments with Rebecca Flora →
