Ideally Brand Strategy and Content
In one sense, the distinction between B2B buyer psychology and B2C is a false one. Companies don’t buy services or products — human beings with concerns, fears, dreams, and goals do. In either …
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It’s the Age of Big Data. Everything is tracked. Everything is measured. Everything is analyzed. A 2016 study of 316 executives from large global companies, conducted by Forbes Insights …
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