Ideally Content Consulting
Welcome to Episode Two of the What's Working Now podcast, which focuses on experimentation in marketing. We are getting meta in this episode — we're talking about the process of running experiments. …
Continue Reading about Episode 2: How to Run Better Marketing Experiments with Rebecca Flora →
I’m excited to bring Emily Hackeling to you for Episode 1 of the What's Working Now podcast! Emily is Content Marketing Lead at Front, a collaborative team email SaaS company based in San Francisco …
I'm excited to announce What's Working Now: a SaaS marketing podcast! This project has been in the works for a couple of months now, and I know you'll love the result! What's the podcast …
The COVID-19 pandemic has shifted more than the way we navigate the grocery store. Industries that never attracted much prior attention have rocketed to the forefront of VC investment. Some growth …
Continue Reading about Pandemic Opportunities: 17 Ways to Optimize Your SaaS Marketing Strategy →
Marketers have a reputation for being creative and agile. We have to be, as the world is constantly changing and the needs of customers are continually shifting. Tactics that worked in the past rarely …
Does having a UVP that communicates how your product or service is better than others translate into more sales? As it turns out, a company’s UVP typically isn’t enough to motivate prospects to …
Continue Reading about Differentiate from Competitors by Standing for (and Against) Something →
