Connect with Your Ideal Prospects and Convert Them to Customers
Brand Strategy and Content Marketing for Tech Startups
Whether you’ve just landed your Series A or whether you’re preparing for your IPO, a brand strategist with tech startup experience can position you for success.
It takes more than a revolutionary product to generate sales. You need messages that resonate with each of your target segments. You need a marketing strategy that’s focused on the intersection between your UVP and your prospects’ pain points and aspirations. And you need content that captures interest and connects with your target market segments.
Get Fresh Ideas from a Marketer with Tech Startup Experience
My work is based on over a decade of experience helping dozens of tech startups attract target prospects and boost marketing performance. I’ve also served as a marketing manager for a HubSpot Platinum Partner marketing agency, so I understand marketing and know what’s important to in-house teams.
A degree in creative writing and lifelong love of narrative provide an added bonus — I use storytelling techniques to engage audiences and draw them to action.
If you need fresh ideas based on a proven framework and methodology to empower your startup and get better results from your marketing, explore my marketing and content services.
“You are our most valued asset in growing our business. You’ve helped us think in lots of new ways and have completely transformed what we think about how to use content in our marketing strategy.”
— Mike Donnelly, Seventh Sense
A Few of My Startup Clients
WHY CLIENTS WORK WITH ME
I'm a Specialist
To attract the right audience, you need a strategy built on the science of how humans perceive, think, and behave.
Trends come and go, but the underlying principles of human psychology and persuasion are what drive conversions. I’m trained in sales, and I know how to translate that knowledge into SaaS content. As a marketing manager for a top-tier content marketing agency, I honed my skills analyzing target audiences, crafting strategies to reach them, and creating high-quality content that increased lead count and lead quality.
I'm a Collaborator
The best marketing is based on collaboration between sharp minds with expansive visions. I count myself lucky to be a part of my clients’ teams.
I Get Meaningful Results
Creating quality content isn’t enough to bring more leads to your sales team. My psychology-based strategies deliver leads who come with an understanding that your company is uniquely qualified to help them.
I'm Famous For My People Skills
Results are essential, but you probably also want to work with someone who makes projects simple and enjoyable. I happen to fit that bill as well!
My clients appreciate my communication skills and track record of happy customers.