A Campaign Roadmap will provide you with an actionable plan for a set of content to support a campaign. With your roadmap, you’ll know exactly what to create to hit your objectives, and you won’t waste resources.
Your Campaign Roadmap will deliver a highly-focused plan to execute over a 3-month period. Depending on your goals, this campaign might be based on a virtual event, white paper, or data-driven report, and it might include nurturing content like case studies, guides, and/or emails. Or it might be an SEO campaign based on a series of articles with the goal of growing pipeline. (In other words, this engagement is flexible to give you the plan you need.)
(Note: If you aren’t yet confident in your content strategy, I encourage you to start with a Level Up Strategy Workshop — this workshop and the resulting strategy deck will provide a strong foundation for content that drives high-quality demo requests.)
We’ll start with a kickoff call to identify your goals and objectives for the campaign. I’ll ask additional questions that will determine our direction and help us identify how to get the desired results and the pieces to create.
One week after this session, I’ll deliver your Campaign Roadmap.
Your Campaign Roadmap will provide all the information you’ll need to create an effective set of content to support your campaign, including:
- Content formats and topics
- High-level brief for each piece
- Point of view for each piece
- Key points to weave in to drive engagement and results
- Calls to action to guide next steps
- Recommended distribution channels
- SEO keyword opportunities, if applicable
- Recommended workflow to maximize your team’s time and energy investment
The investment for a Campaign Roadmap is $7,000. Clients are welcome to purchase roadmaps individually or schedule quarterly roadmaps for content planning on an ongoing basis.
“It’s been an amazing six months of growth for us in terms of leads. We came into 2021 with a qualified lead shortage, and that has been remedied. Our success has been a combination of strategic content and making sure we hit the right people at the right point in the funnel. You thought of everything in terms of what we needed from the content and helped guide us with your experience.”
Harry RoseNetwork for Good
To get the most value from this engagement, you should have a strong content strategy and a thorough understanding of your best-fit prospects.
Additionally, you should be confident in your content distribution strategy — great content has to make its way to your prospects before it can get results!
Have questions? Request a call!