Content quality has improved significantly since Google changed their algorithm to reward quality. But while much of the B2B content out there now features good writing and nice design, it tends to be shallow. This content is ideal for those who are just beginning to explore a topic, but doesn’t provide real value to those who are experienced.
That’s a big …Read More
Nearly every B2B business leader who writes blog articles has been there: sitting at your desk, staring at your published post with its minimal number of likes and shares, wondering if your prospects are even reading your blog. Ugh.
Sometimes it can feel like you’re writing into a black hole. That’s because, sometimes, you are.
Most B2B companies have blogs …Read More