I'm just going to say it: the state of SaaS SEO content today is sorry. Marketers are too wrapped up in getting high scores in their SEO platforms (which usually translates to copycat content). And …
Ep. 6: Ranking Thought Leadership in Search with Julian Alvarado
Welcome to Episode Six of What's Working Now. Today we're talking about thought leadership and ranking content and search engines. We all know on some level that ranking content is not enough to land …
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How to Write Customer Success Stories That Sell
A strong customer success story is a rocket booster for your sales team. It’s powerful for two reasons. First, a customer story allows prospects to see and hear in words other than your own just why …
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Why Your Content Strategy Will Fail Without Validated Personas (+ a 5-Step Process to Create Them)
Startups and product designers know how important it is to validate a product idea before building it out. You must find out if your assumptions are accurate. Basing a product strategy on …
Episode 3: Use Data-Driven Reports to Get Conversations Started — with Tim Whiting
I have a fantastic guest for Episode 3 of What's Working Now: Tim Whiting, who is the VP of Marketing at Label Insight. Label Insight is a product attribute data platform for CPG, and they're doing …
How to Map Your Content to the Buyer’s Journey of Each Persona
Many B2B marketers make the mistake of focusing too much on one stage of the buyer’s journey. Some produce most of their content for the top of the funnel — prospects who have just begun …
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