I’m excited to bring Emily Hackeling to you for Episode 1 of the What's Working Now podcast! Emily is Content Marketing Lead at Front, a collaborative team email SaaS company based in San Francisco …
Pandemic Opportunities: 17 Ways to Optimize Your SaaS Marketing Strategy
The COVID-19 pandemic has shifted more than the way we navigate the grocery store. Industries that never attracted much prior attention have rocketed to the forefront of VC investment. Some growth …
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Differentiate from Competitors by Standing for (and Against) Something
Does having a UVP that communicates how your product or service is better than others translate into more sales? As it turns out, a company’s UVP typically isn’t enough to motivate prospects to …
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Work Smarter, Not Harder: Let Content Do the Work of Selling
Salespeople are tenacious. They send email after email, make call after call, meet with prospect after prospect, then get up morning after morning and repeat. Salespeople work hard. But hard work …
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How to Understand What Your Audience Really Thinks
You’ve probably heard the parable of the blind men and the elephant. This story first appeared in the Buddhist text Udana 6.4, dating around the 1st millennium BCE. If it’s been a while since you’ve …
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How to Re-tool Content That Isn’t Converting the Right Leads
Scissors are nifty objects. They’ve been around since the time of ancient Egypt and have remained an essential tool in nearly every office and home. They’re really good at cutting …
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