Ideally Content Consulting
B2B is a bit of a misnomer since all marketing is people marketing to people. B2B buying teams are individuals with personal interests, goals, and needs who are also looking for business value to move …
Continue Reading about Bringing B2C Tactics to B2B Marketing — with Camille Trent →
Messaging helps customers and prospects understand a company’s value and values—how it can help and what it believes in. It describes the brand promise and generates desire for the company’s products …
I'm excited to kick off Season 2 of What's Working Now by bringing you Devin Reed, Head of Content Strategy at Gong. Devin and his team have created an incredible podcast called Reveal: The Revenue …
Continue Reading about Podcasting to Build Brand, Pipeline, and Revenue — with Devin Reed →
Today, we're talking about customer experiences as fuel for content. We all know the power of customer stories, but it's sometimes challenging to come up with ways to weave them into different content …
Continue Reading about Ep. 8: Customer Experiences as Fuel for Content with Alfredo Deambrosi →
Welcome to Episode Six of What's Working Now. Today we're talking about thought leadership and ranking content and search engines. We all know on some level that ranking content is not enough to land …
Continue Reading about Ep. 6: Ranking Thought Leadership in Search with Julian Alvarado →
Rebranding is fraught with risk. It requires a precarious balance of retaining the history of the brand, while communicating what the brand has now become. And the challenge is not just with the …
Continue Reading about Ep. 5: Piloting a Successful Rebrand with Alayna Giesting →
