Cranking out content isn’t enough to attract qualified leads. Content that boosts marketing results is based on strategy — who you’re targeting, the questions your prospects are asking related to the topic, and your marketing funnel.
Content that resonates is based on research, with facts and stats to back up its claims. It uses classic storytelling techniques like the narrative arc to engage readers and keep their interest. It communicates with visual imagery to ignite your prospects’ imaginations and help them see how your product or service can benefit them.
“We knew that we desperately needed a strategic marketing mind who had serious content writing chops in order for us to deliver a better product, and thankfully a reference to work with Laura came walking through the door! She is consistently an asset to the team and has an incredible talent for connecting the dots between your product/service and a remarkable content strategy. Beyond that, the way she listens, the attention to detail, and positivity have made it a complete joy to be around. Adamantly recommend Laura!
— Derek Kinzer, Lone Fir Creative
WHY CLIENTS WORK WITH ME
To create content that attracts the right audience, you need more than a writer. You need an experienced content strategist with psychology expertise.
Trends come and go, but the underlying principles of human psychology and persuasion are what drive conversions. I’m trained in sales, and I know how to translate that knowledge into websites and sales pages. As a marketing manager for a top-tier content marketing agency, I analyzed target audiences, crafted strategies to reach them, and created high-quality content that increased lead count and lead quality.
Nice words aren’t enough to bring more leads to your sales team. My psychology-based approach delivers leads who come with an understanding that your company is uniquely qualified to help them.
As a former marketing manager who worked with freelancers, I understand the importance of deadlines.