Cranking out content isn’t enough to attract qualified leads. Content that boosts marketing results is well-crafted.
It’s based on research, with facts and stats to back up its claims. It uses classic storytelling techniques like the narrative arc to engage readers and keep their interest. It communicates with visual imagery to ignite your prospects’ imaginations and help them see how your product or service can benefit them.
Step 1: COLLABORATION
- Identify Goals
- Decide the Offer (CTA)
- Brainstorm Ideas
STEP 2: OUTLINES
- Craft Outlines for Each Piece
- Hone Ideas
STEP 3: CONTENT CREATION
- Write Drafts
- Two Sets of Revisions
HOW IT WORKS
My services are designed to deliver precisely what you need, without any wasted time. Your valuable input is essential, but my process ensures that you spend as little time as possible on back-and-forth.
We start with collaboration. We identify your goals for the content, decide what your calls-to-action will be, and brainstorm ideas.
Next, I create outlines of each piece of content for you to review. You’ll add your input, and we’ll iterate the outline as needed.
Then I write the drafts for each piece of content. You’ll review and make any revision requests. Two sets of revisions are included in my standard pricing to ensure you’re happy with the finished pieces.
WHY CLIENTS WORK WITH ME
To create content that attracts the right audience, you need more than a writer. You need an experienced content strategist with psychology expertise.
Trends come and go, but the underlying principles of human psychology and persuasion are what drive conversions. I’m trained in sales, and I know how to translate that knowledge into websites and sales pages. As a marketing manager for a top-tier content marketing agency, I analyzed target audiences, crafted strategies to reach them, and created high-quality content that increased lead count and lead quality.
Nice words aren’t enough to bring more leads to your sales team. My psychology-based approach delivers leads who come with an understanding that your company is uniquely qualified to help them.
As a former marketing manager who worked with freelancers, I understand the importance of deadlines.