Craft content based on a smart strategy and plan
Your prospects’ inboxes are overflowing, and their social media feeds are filled with your competitors’ posts. “Visibility” is no longer enough. Let’s change the way you do content. We’ll develop a clear strategic plan for content that will help you hit your targets. Content strategy development and planning may include any or all of the following.
Your personas form the foundation of your content strategy. To create content that resonates, you need a thorough understanding of each segment of your audience.
Strategic content is based on the questions each persona is asking at each stage in the buyer’s journey. I’ll conduct a buyer’s journey analysis for each persona and help you craft a strategy based on those journies.
With your content strategy in place, we can create a detailed content plan that identifies content types, topics to cover, and a promotion plan, as well as a production schedule.