Craft content based on a smart strategic plan
Your prospects’ inboxes are overflowing, and their social media feeds are filled with your competitors’ posts. “Visibility” is no longer enough. Let’s change the way you do content. We’ll develop a clear strategic plan for content that will help you hit your targets. Content strategy development includes the following.
Your personas form the foundation of your content strategy. To create content that resonates, you need a thorough understanding of each segment of your audience.
Buyer’s journey analysis
Strategic content is based on the questions each persona is asking at each stage in the buyer’s journey. You need to know what the buyer’s journey looks like, in detail, for each persona.
Content types & topics
Your personas will also inform your content types and topics. We’ll explore the intersection of your product/service benefits and the questions your personas are asking at each stage in the buyer’s journey to create a topic plan.
Every piece of content needs a promotion plan. We’ll identify the types of owned, earned, and paid media you can take advantage of as well as which outlets and platforms your personas use.