Craft engaging content based on a smart strategy and plan
The search results are filled with competitors’ content, and your prospects’ social media feeds continually populate with your competitors’ posts. “Visibility” is no longer enough. Let’s change the way you do content. We’ll develop a clear strategic plan for content that will help you build your brand and generate demand. Strategy development and planning may include any or all of the following.
POV platform development
Content that attracts attention and creates demand for your solution is based on a stand-out point of view. I’ll work with you to create a POV strategy document that outlines your key value props and identifies a corollary set of attention-getting points of view to weave into your content. The result? A better understanding of your differentiators and greater demand for your solutions.
Brand experience development
Are you giving prospects a reason to engage with your content over your competitors’? Education and insights are table stakes — they’re no longer enough to win engagement. I’ll help you create a brand experience document that outlines an exceptional experience for your content and identifies ways to weave it into each content type that you produce.
With a smart POV strategy and brand experience in place, you’re now ready for a detailed content plan to guide content creation. I’ll craft a plan that identifies content types, topics to cover, and a promotion plan, as well as a production schedule for the content.