Craft engaging content based on a smart strategy and plan
The search results are filled with competitors’ content, and your prospects’ social media feeds continually populate with your competitors’ posts. “Visibility” is no longer enough. Let’s change the way you do content. We’ll develop a clear strategic plan for content that will help you build your brand and generate demand. Strategy development and planning may include any or all of the following.
Brand strategy
Content that attracts attention and creates demand for your solution is based on a meaningful strategy — a strategy aligned with your brand’s purpose and your prospects’ functional and emotional needs.
Available brand strategy work and deliverables:
1) Market research
2) Identifying your brand heart and key value propositions
3) Points of view based on the intersection of your value props and the functional & emotional needs of your buyers
4) Brand voice
Your brand strategy will guide all content creation, ensuring that your ideal prospects feel an affinity for your brand and come to the conclusion that your solution is uniquely suited to their needs.
Content strategy
A content strategy serves as a roadmap to compelling content that’s designed to generate demand and lead prospects to purchase.
Available content strategy work and deliverables:
1) Content goals
2) Persona development
3) Customer journey map
4) Content audit
5) High-level view of content pipeline and campaigns for 6-month timeframe
With a content strategy based on your value props and prospects’ functional and emotional needs at each stage in the buyer’s journey, you can have confidence that your content is on target.
Content planning
With a smart brand strategy and content strategy in place, you’re now ready for a detailed content plan to guide content creation. I’ll craft a 6-month plan with your team that identifies:
1) Content types
2) Topics
3) Promotion plan
4) Production schedule
Content planning makes sure that your content strategy comes to life. With a clear idea of precisely what you’re creating, when you’re creating each piece, and who the stakeholders are, ideas become reality, and your goals get accomplished.