Drive Demand Content Workshop + Content Collection Blueprint
This engagement starts with the Drive Demand Content Workshop where we develop a foundational strategy to guide all the content you create. But before you begin crafting content, you need a blueprint that tells you what to build so you don’t waste resources creating things you don’t need.
The Content Collection Blueprint will give you an actionable plan to execute over a 3-month period. When you build out your Blueprint using the strategy from your Drive Demand workshop, you’ll end up with a content collection that delivers leads who come with an understanding of your solution’s value to them.
We’ll start with a 1-hour strategy session over Zoom to dig into your goals and objectives, and I’ll ask additional questions about your ICPs that will determine our direction. One week after this session, I’ll deliver your Content Collection Blueprint, which provides all the information you’ll need to build out an effective collection of content, including:
- Content formats and topics
- High-level concept for each piece
- POV/messages to weave into each piece (from your Drive Demand strategy deck)
- Calls to action to guide next steps
- Recommended workflow to maximize your time and energy investment
This engagement is only available to teams that are doing a Drive Demand workshop or have already completed a Drive Demand workshop.
The total investment for the Drive Demand workshop plus the Content Collection Blueprint is $25,000. If added on after the workshop, the investment for a Content Collection Blueprint is $10,000. Clients are welcome to purchase additional Blueprints individually or schedule quarterly Blueprints for content planning on an ongoing basis.
“It’s been an amazing six months of growth for us in terms of leads. We came into 2021 with a lead shortage, and that has been remedied. We’re in a sort of unique position in that Marketing provides the bulk of leads to Sales, so it’s a really direct feedback loop. Our success has been a combination of strategic content and making sure we hit the right people at the right point in the funnel.”
Harry RoseNetwork for Good
To get the most value from this engagement, you should be confident in your positioning and have a thorough understanding of your ICPs. You should also have a team dedicated to content distribution/promotion. Not sure if you’re ready? Let’s schedule a call and walk through where you’re at!