Messaging platforms, website copy, and landing pages that attract and convert
Your prospects are busy. If your message isn’t clear and captivating, they’ll point their browsers elsewhere. From messaging platforms to website content to landing page copy, I help you engage prospects and customers, drawing them to take action.
Your messaging platform creates the foundation that all your marketing is built upon. The messaging platform includes the brand heart (purpose, vision, mission, values) positioning statements, messaging pillars, brand narrative, and brand voice.
For messaging to be effective, it must be based on market research. (We don’t need to interview hundreds of prospects — but data-driven messaging will always be more effective than messaging built on guesswork.)
What you say on your website will either result in a sales team that’s twiddling their thumbs or a steady stream of qualified prospects.
To develop effective website copy, we’ll build a website content roadmap based on your brand messaging platform and then create content designed to convert prospects to customers. Delivery in a copy deck ensures easy implementation.
Landing page copy
Landing pages have a big job to do. They must immediately capture attention, hold that attention through the persuasion process, and then prompt prospects to take action.
Landing pages that convert are based on principles of behavioral psychology, which I incorporate along with landing page best practices.