Tooting your own horn only goes so far with prospects. Case studies and testimonials are third-party evidence that your business can deliver what it promises.
Results-focused customer stories show prospects how companies like theirs are benefitting from your products or services. These case studies make the job of your sales team easier, since they illustrate why choosing your company is a smart decision.
“The roller coaster of finding the right ‘fit’ was extremely frustrating, but when I found you on LinkedIn I knew the search was over. You have exceeded my expectations! I look forward to the collaboration we have enjoyed so far to continue for years to come.” —Lee Clark, PayCrew
Step 1: STRATEGY
We identify the stories you need to tell, who your target audience is for each case study, and how to get your ideal candidates to participate. I then create a roadmap to guide us.
STEP 2: BUY-IN
The hardest part of getting case studies completed is getting buy-in. I’ll give you a pitch packet to convice prospects of what’s in it for them.
STEP 3: MANAGED FOR YOU
You make an introduction, and I take it from there. I’ll schedule the interview and ensure everything stays on track.
Step 4: RESEARCH & INTERVIEWS
I research your customer and your product or service in preparation for the call. Then I conduct a customized version of my Stories That Sell Interview, which is designed to bring out the best quotes and a compelling story in a 30-minute interview.
STEP 3: WRITE & REVISE
Finally, I’ll create the customer story, along with accompanying sidebars and pull quotes that will make the story easy to digest. I manage the revision process on both sides, then send to the client for sign-off.
CONVERT PROSPECTS TO CLIENTS
With a series of customer stories that illustrate how your company is benefitting businesses in a variety of industries and types, your sales team won’t have to work so hard to sell.
Your prospects will see what your company is doing for businesses like theirs. They’ll hear in your customers’ words what their experience has been like, and they’ll learn why they should hire you or sign up without delay.
WHY CLIENTS WORK WITH ME
Trends come and go, but the underlying principles of human psychology and persuasion are what drive conversions. I know how to sell, and I know how to translate that knowledge into websites, landing pages, and email marketing.
Nice words aren’t enough to bring more leads to your inbox. My psychology-based approach delivers leads and prospects who come with an understanding that your company is uniquely qualified to help them.
I pride myself on the fact that I always meet my deadlines.
Results are essential, but you probably also want to work with someone who makes projects simple and enjoyable. I happen to fit that bill as well!