Reach your MQL goals with leads that match your target buyer profile
The MQL is not dead. But collecting “leads” that don’t match your target buyer profile won’t drive revenue. Let’s create content that generates not only more leads, but better leads so your team can win more accolades.
Reports, guides, checklists
Top-of-the-funnel content should accomplish two things: educate customers on a topic they’re researching and reveal why your product is the ideal solution.
Content based on original research attracts attention and generates backlinks like few other content types. Reports, infographics, and other research-based content will establish your company as a true leader in your space and drive link-building.
Strong landing page copy will intrigue and create a desire for your content. Increase form fills with conversion-focused landing page copy.
Email nurturing sequences typically follow the same pattern: deliver content, share a related top-of-funnel piece, share a case study, encourage a demo request. Maybe that’s the best strategy, but maybe not. Let’s identify what your target audience wants and then create a nurturing sequence that aligns.