Do more than hit your MQL number — create demand for your solutions
A marketing team can significantly increase their value when they create demand for their solution and affinity for their company. Why? Because they deliver more than just leads — they deliver buyers who fit the ideal client profile.
Reports, guides, checklists
Top-of-the-funnel content should accomplish three things: offer perspective-shifting insights, reveal why your product is the ideal solution, and deliver a brand experience that creates desire.
Content based on original research attracts media attention and generates backlinks like few other content types. Reports, infographics, and other research-based content will establish your company as a true leader in your space and drive attention.
Strong landing page copy will intrigue and create a desire for your content. Increase form fills with conversion-focused landing page copy.
Email nurturing sequences typically follow the same pattern: deliver content, share a related top-of-funnel piece, share a case study, encourage a demo request. Maybe that’s the best strategy to nurture your leads — but maybe not. Let’s identify what your target audience wants and then create a nurturing sequence that aligns.