Workshops tailored to your team
Want to build your team’s expertise? Custom workshops expand your knowledge and know-how. Choose from POV development, brand experience development, and messaging topics.
POV platform workshop
Content that attracts attention and creates demand for your solution is based on a stand-out point of view. This workshop consists of three parts:
1) Identifying your key value props for each of your target personas
2) Creating a corollary set of attention-getting points of view to weave into your content
3) Identifying ways to weave your points of view into your content
At the end of this workshop, you’ll have the bones for a POV strategy document to guide content creation, which you can continue to build out on your own.
Brand experience workshop
Are you giving prospects a reason to engage with your content over your competitors’? Education and insights are table stakes — they’re no longer enough to win engagement.
In this workshop, we explore how to create a brand experience aligned with your audience using real-world examples of SaaS companies doing it well. We work through two modules:
1) A vision for your brand experience
2) Ways to weave your brand experience into each content type that your produce.
At the end of this workshop, you’ll have a brand experience platform document you can use to create exceptional content.
In this workshop, we build a strong foundation for your messaging platform by taking a deep dive into your personas and exploring your company’s UVP and solution benefits.
I walk you through you a proven framework for developing a messaging platform that includes positioning statements, pain point messages and aspirational messages for each persona, benefits and proof points for your products and services, as well as a style guide outlining your brand personality and voice.
You’ll be crafting your messaging platform as we go along, and you’ll end the day with a draft that you can continue to iterate on.