Workshops tailored to your team
Want to build your team’s expertise? Custom workshops expand your knowledge and know-how. Choose from messaging, content strategy, and persona development topics, or request a combination workshop.
In this workshop, we build a strong foundation for your messaging platform by taking a deep dive into your personas and exploring your company’s UVP and product/service benefits.
I show you a proven framework for developing a messaging platform that includes positioning statements, pain point messages and aspirational messages for each persona, benefits and proof points for your products and services, as well as a style guide outlining your brand personality and voice.
This workshop is truly a “work” shop — you’ll be crafting your messaging platform with my input, and you’ll end the day with a draft that you can continue to iterate on.
Content strategy workshop
Content that results in more MQLs and increased revenue is based on smart strategy. You need a plan to target each persona at every stage in the buyer’s journey — a plan that’s also efficient and doesn’t require massive resources to execute.
This workshop covers what goes into an effective content strategy, including content types, topics, and a promotion plan.
You’ll go through engaging exercises that will help you think through the questions your prospects are asking at each stage in the buyer’s journey, and you’ll leave with the blueprints for an effective content strategy that you can then build out and execute.
Persona development workshop
Effective messaging and content strategy is built on solid knowledge of your personas. If your personas aren’t robust or if they’re based on guesswork, your marketing will suffer.
In this workshop, you’ll learn how many personas you should build based on your individual target audiences, what you need to know about your personas, how to conduct insightful research, and how to build personas that will serve as a guide for smarter, more effective marketing.
At the end of the workshop, you’ll have an editable persona template and a research plan, including a list of customized questions to ask in your research interviews.