Your prospects are busy. If your message isn’t clear and captivating, they’ll point their browsers elsewhere. You need a message that’s to-the-point, directly addressing your prospects’ concerns and communicating your unique value.
Effective messages start with the prospect, the customer. What enemy are they fighting? What do they really care about? What one key idea would capture their attention and cause them to pursue what you have to offer?
In the Message Distillery process, I’ll uncover what your prospects and customers fear and value most and pinpoint where your unique selling points intersect with what they care about. I’ll add my knowledge of marketing psychology into the mix and then craft a spot-on message that moves your prospects to action.
“Laura helped us figure out what we should say on our website so people would understand the value of how we can help them. We’re getting about four times the number of leads through the website as we were before.” —David De Vita, Carolina Safety Consultants
STEP 1: RESEARCH
- Interview Key Team Members
- Interview Clients and Prospects
- Research Target Audience Characteristics
STEP 2: REFINE
- Look for Patterns
- Identify Overlap
- Application of The Common Enemy Framework
STEP 3: CRAFT YOUR MESSAGES
- Main Message
- Supporting Message
- Pain Point Messaging
- Aspirational Messaging
- Calls to Action
ATTRACT & CONVERT THE RIGHT PROSPECTS
The Message Distillery process results in a series of messages that get your prospects jazzed up about how you can help them. You can use these messages throughout your marketing collateral — your website, sales pages, sell sheets, and advertising.
At the conclusion of the process, the Message Distillery Handbook will give us a firm foundation for our work together and will give you a reference for all your marketing efforts moving forward.
WHY CLIENTS WORK WITH ME
Trends come and go, but the underlying principles of human psychology and persuasion are what drive conversions. I know how to sell, and I know how to translate that knowledge into websites, landing pages, and email marketing.
Nice words aren’t enough to bring more leads to your inbox. My psychology-based approach delivers leads and prospects who come with an understanding that your company is uniquely qualified to help them.
I pride myself on the fact that I always meet my deadlines.
Results are essential, but you probably also want to work with someone who makes projects simple and enjoyable. I happen to fit that bill as well!