Reports, infographics, and other content based on original research
Content based on original research attracts attention and generates backlinks like few other content types. Create content that stands out and presents your company as a true leader in your space.
Starting with your goals and objectives, we’ll identify topics and themes that the research will focus on. I’ll then craft survey questions specifically designed to bring out impactful storylines and insights that will interest your prospects.
Once we’ve collected our target number of survey responses, I’ll analyze the data and present the findings to you. I’ll highlight themes and ideas that are particularly powerful. I’ll also share recommendations for how we could turn our findings into unique and engaging content.
We’ll start with a brainstorming session and then narrow down our ideas into a strategic content plan. We’ll identify content formats, which may include guides, whitepapers, infographics, social media posts, and articles. We’ll also decide on specific topics and approaches for each piece.
You can choose either to develop the content in house, or I and my team can handle the content development process for you (or a combination of both!).