Work With an Experienced B2B SaaS Content Strategist & Writer to Turbocharge Your Marketing
Optimize Your Marketing and Convert More Ideal Customers
Savvy, experienced B2B SaaS marketers consistently achieve growth for their SaaS products. But most teams hit a plateau at some point. This standstill typically has one (or a combination) of four causes:
- The content strategy isn’t hitting each persona’s precise needs at the various stages in the buyer’s journey.
- There’s a weakness in the CTA strategy — prospects aren’t being led to the next stage in the funnel.
- The content quality doesn’t reflect the quality of the product.
- The messaging isn’t resonating with one or more personas like it should.
Any of these problems could be limiting your marketing’s success. Overcome these limitations by working with a B2B SaaS marketer whose strategies and systems have been honed by over a decade of experience boosting marketing results for SaaS companies.
If you need fresh ideas based on a proven framework and methodology to empower your brand and get better results from your marketing, get in touch!
“Choose Laura! Adept at uncovering customer pain points and finding creative ways to present solutions, she’s mastered the art of crafting a compelling customer story. On top of that, her writing is crisp, precise, and well-adapted to our brand’s voice and tone. Her expertise has helped to improve our storytelling. A true pleasure to work with!
— Emily Hackeling, Front
A Few of My SaaS Clients
WHY CLIENTS WORK WITH ME
I'm a Specialist
To attract the right audience, you need a strategy built on the science of how humans perceive, think, and behave.
Trends come and go, but the underlying principles of human psychology and persuasion are what drive conversions. I’m trained in sales, and I know how to translate that knowledge into SaaS content. As a marketing manager for a top-tier content marketing agency, I honed my skills analyzing target audiences, crafting strategies to reach them, and creating high-quality content that increased lead count and lead quality.
I'm a Collaborator
The best marketing is based on collaboration between sharp minds with expansive visions. I count myself lucky to be a part of my clients’ teams.
I Get Meaningful Results
Creating quality content isn’t enough to bring more leads to your sales team. My psychology-based strategies deliver leads who come with an understanding that your company is uniquely qualified to help them.
I'm Famous For My People Skills
Results are essential, but you probably also want to work with someone who makes projects simple and enjoyable. I happen to fit that bill as well!
My clients appreciate my communication skills and track record of happy customers.