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SaaS products fall into the problem/solution strategy of selling, so they’re similar to other B2B products and services in that regard. But they’re different in a couple of important ways. First, the reason people use software is to get something done. So the copy needs to focus on the outcomes that customers will see when using the software. Sure, you need to list and describe the features. But you can’t neglect to help prospective customers visualize what they can do with the features. Second, the demo or free trial is the big driver of bottom-of-the-funnel conversions (in contrast to a consultation for services companies or a direct purchase for e-commerce), so the copy strategy should be built around that. A good SaaS copywriter understands both of these key differentiators.