(864) 660-3444

A good copywriter knows the importance of a thorough understanding of your marketing personas. Each type of prospect will have their own particular pain points, goals, aspirations, and ways of describing those things. They’ll also each have their own buyer’s journey. A good copywriter will be able to learn what they need to about your personas in order to write copy and content that will truly resonate and drive action. They’ll also have a thorough knowledge of persuasion psychology and be experienced in conversion optimization, both of which play an essential role in generating more and better leads.