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You believe in your product. You have an amazing team of smart people. It should be easy to generate interest, book demos, and land deals, right?
Nope. The B2B SaaS market is more crowded than the Atlanta airport. True differentiation is no longer achievable for most teams — building new features is too easy, and copycats abound. Functionality-focused marketing and sales approaches have stopped working.
What isn’t easy to copy? A point of view that defines your brand and resonates deeply with your ICP. Suddenly, you’re standing out with a unique perspective of your market’s pain points and how to solve them. Now prospects are interested in your product’s capabilities. You become the obvious choice.
how I can help:
POV Clinic
In the POV Clinic workshop, I’ll help you form an overarching brand POV and “thematic POVs” that flesh out your brand POV. When you weave your POVs into your content, you’ll create affinity for your brand and attract your ICPs.
Thought Leadership
Thought leadership makes your point of view sharable and elevates your product above the crowd. When you infuse thought leadership with sales strategy, it becomes a powerful force for converting prospects to customers.
Sales Content
Your POV accelerates the sales cycle, so be sure to include it in your sales enablement content and collateral. From pitch decks to product sheets, sales content helps get the ball over the net.
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High-Performance Content Based on Your POV and Sales Insights
Inboxes and the internet are overflowing with content, and bots are churning out more. Content that blends in isn’t going to help you hit your numbers.
You need high-performance content. And you don’t have the bandwidth for hand-holding a freelancer or junior folks at an agency who struggle to understand your business and your product.
I know what it’s like to have big OKRs with a small in-house team — and just how important it is to find a content partner you can rely on. I get it because I’ve been an in-house marketer tasked with high-score lead generation, thought leadership, and sales enablement. Let’s work together to create pro-level content.
Hi, I’m Laura MacPherson
I partner with teams at growth-stage B2B tech companies that sell complex solutions. I’ll help you plan and create content that generates engagement, demo requests, and trial sign-ups — without hassle or stress.
I develop content with an eye toward business objectives. My clients have seen a significant improvement in the quantity and quality of their leads — plus, their sales teams love them because their content speeds up the sales process.
Bonus: My clients have lots of nice things to say about working with me. So take a deep breath. Creating high-performance content is about to get a lot easier.
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A Few of My Happy Clients:
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“You are our most valued asset in growing our business. You’ve helped us think in lots of new ways and have completely transformed what we think about how to use content in our marketing strategy.”
![avatar](https://ideallymarketing.com/wp-content/uploads/2022/01/Mike-Donnelly.jpeg)