Hi, I'm Laura MacPherson, a B2B tech copywriter and brand strategist. I help companies in the security, health IT, and fintech industries blast past marketing plateaus to attract and convert more ideal customers.
A Few of My Clients
BRAND STRATEGY
- Positioning
- UVP Development
- Key Messaging
- Style & Voice Development
CONTENT STRATEGY
- Audience Analysis
- Persona Development
- Content Strategy Plans
- Editorial Calendars
COPY & CONTENT
- Sales Copy
- Website Content
- E-Guides & Whitepapers
- Case Studies
Ready to start boosting your marketing results?
Work With an Experienced B2B Tech Copywriter to Turbocharge Your Marketing
B2B tech companies know that it’s not enough just to build a good-looking website or create quality content. The goal is to generate more qualified leads. Your messaging must connect with what your target audience fears and cares about most. Because of this, content topics and types must be mapped to the buyer’s journey, and CTA strategies must be designed to lead prospects through the funnel.
Need help crafting more effective messaging or better content?
My work as a B2B tech copywriter is based on over a decade of experience. I’ve helped dozens of companies in the security, Health IT, and fintech industries attract target prospects and boost marketing performance. And I’ve served as a marketing manager for a HubSpot Platinum Partner marketing agency, so I understand marketing and know what’s important to in-house teams.
Because I have a degree in creative writing and lifelong love of narrative, I know how to use storytelling techniques to engage audiences and draw them to action.
If you need fresh ideas based on a proven framework and methodology to empower your brand and get better results from your marketing, you need a B2B tech copywriter! Get in touch!
