Hi, I'm Laura MacPherson, a B2B tech copywriter and brand strategist. I help my clients blast past marketing plateaus to attract and convert more ideal customers.

SEE HOW I CAN HELP

A Few of My Clients

BRAND STRATEGY

Positioning
UVP Development
Key Messaging
Style & Voice Development

CONTENT STRATEGY

Audience Analysis
Persona Development
Content Strategy Plans
Editorial Calendars

COPY & CONTENT

Sales Copy
Website Content
E-Guides & Whitepapers
Case Studies

“You are our most valued asset in growing our business because you’ve helped us think in lots of new ways and have completely transformed what we think about how to use content in our marketing strategy.”

Mike Donnelly — Seventh Sense

Ready to start boosting your marketing results?

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“The roller coaster of finding the right ‘fit’ was extremely frustrating, but when I found you on LinkedIn I knew the search was over. You have exceeded my expectations! I look forward to the collaboration we have enjoyed so far to continue for years to come.”

Lee Clark — PayCrew

Work With an Experienced B2B Tech Copywriter to Turbocharge Your Marketing

B2B tech companies know that it’s not enough just to build a good-looking website or create quality content. The goal is to generate more qualified leads. Your messaging must connect with what your target audience fears and cares about most. Because of this, content topics and types must be mapped to the buyer’s journey, and CTA strategies must be designed to through the funnel.

Need help crafting more effective messaging or better content?

My work as a B2B tech copywriter is based on over a decade of experience. I’ve helped dozens of companies in the security, Health IT, SaaS, and fintech industries attract target prospects and boost marketing performance. And I’ve served as a marketing manager for a HubSpot Platinum Partner marketing agency, so I understand marketing and know what’s important to in-house teams.

Because I have a degree in creative writing and lifelong love of narrative, I know how to use storytelling techniques to engage audiences and draw them to action.

If you need fresh ideas based on a proven framework and methodology to empower your brand and get better results from your marketing, you need a B2B tech copywriter! Get in touch!