(864) 660-3444
laura@ideallymarketing.com

brand strategy and content marketing

Laura MacPherson

Hi, I'm Laura MacPherson, a brand strategist and copywriter. I help tech & software companies blast past marketing plateaus to attract and convert more ideal customers.

A Few of My Clients

BRAND STRATEGY

  • Positioning
  • UVP Development
  • Key Messaging
  • Style & Voice Development

CONTENT STRATEGY

  • Audience Analysis
  • Persona Development
  • Content Strategy Plans
  • Editorial Calendars

COPY & CONTENT

  • Sales Copy
  • Website Content
  • E-Guides & Whitepapers
  • Thought Leadership
“You are our most valued asset in growing our business. You’ve helped us think in lots of new ways and have completely transformed what we think about how to use content in our marketing strategy.”
Mike Donnelly — Seventh Sense
Mike Donnelly — Seventh Sense

Ready to start boosting your marketing results?

“The roller coaster of finding the right ‘fit’ was extremely frustrating, but when I found you on LinkedIn I knew the search was over. You have exceeded my expectations! I look forward to the collaboration we have enjoyed so far to continue for years to come.”
Lee Clark — PayCrew
Lee Clark — PayCrew

writing samples