Hi, I’m Laura.
It’s a challenge to get prospects to abandon their current software system or modify their tech stack to start using yours. I’m a SaaS content strategist and writer who helps companies convince prospects to see new possibilities and take the risk involved in buying a new software solution.
Join These Companies Improving Marketing Results
Choose Laura! She’s extremely organized, always on-time, and very professional. Adept at uncovering customer pain points and finding creative ways to present solutions, she’s mastered the art of crafting a compelling customer story. On top of that, her writing is crisp, precise, and well-adapted to our brand’s voice and tone. Her expertise has helped to improve our storytelling. A true pleasure to work with!
Emily Hackeling, Front
Content strategy and writing services for B2B SaaS brands
It takes more than product-market fit to generate sales. You need messages that resonate with each of your market segments. You need a content strategy that’s focused on the intersection between your UVP and your prospects’ pain points and aspirations. And you need content that captures interest and connects with prospects and customers at each stage in the buyer’s journey.
The Blog
Gather insights and ideas to boost your SaaS content marketing success!
Pandemic Opportunities: 17 Ways to Optimize Your SaaS Marketing Strategy
The COVID-19 pandemic has shifted more than the way we navigate the grocery store. Industries that never attracted much prior attention have rocketed to…
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The Ultimate Showdown: Use Case vs. Case Study
Just like Marvel and DC superheroes, use cases and case studies both come armed with an impressive set of powers. But as with their…
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How to Write Customer Success Stories That Sell
A strong customer success story is a rocket booster for your sales team. It’s powerful for two reasons. First, a customer story allows prospects…
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