Hi, I’m Laura MacPherson.
I’m a marketing consultant and writer who helps B2B tech and SaaS companies convince prospects to see new possibilities and take the risk involved in buying a new solution.
With both in-house and agency marketing experience, I know what it’s like to own a high-score MQL number and be responsible for brand-building, pipeline growth, and content creation. My services are designed to make your job easier!
Level up your content
Your prospects are inundated with your competitors’ content. “Visibility” is no longer enough. Let’s change the way you do content. Let’s create demand for your solution and affinity for your brand so you can increase marketing-sourced revenue.
Gather insights and ideas from top SaaS marketers to improve your content marketing results!
Thought leadership differentiates your brand through a mission to change the status quo in some way. But different for the sake of different won’t…
Messaging helps customers and prospects understand a company’s value and values—how it can help and what it believes in. It describes the brand promise…
One of the biggest challenges today’s marketing teams face is creating demand for their company’s products. Increasingly, marketing teams are being measured by their…