Hi, I’m Laura.
It’s a challenge to get prospects to abandon their current software system or modify their tech stack to start using yours. I’m a tech and SaaS copywriter and marketing consultant who helps companies convince prospects to see new possibilities and take the risk involved in buying a new solution.
Join These Companies Improving Marketing Results
Choose Laura! She’s extremely organized, always on-time, and very professional. Adept at uncovering customer pain points and finding creative ways to present solutions, she’s mastered the art of crafting a compelling customer story. On top of that, her writing is crisp, precise, and well-adapted to our brand’s voice and tone. Her expertise has helped to improve our storytelling. A true pleasure to work with!
Emily Hackeling, Front
Tech and SaaS copywriting and marketing services
It takes more than product-market fit to generate sales. You need messages that resonate with each of your market segments. You need content that’s focused on the intersection between the value you deliver and your prospects’ pain points and aspirations. And you need content that captures interest and connects with prospects and customers at each stage in the buyer’s journey.
The Blog
Gather insights and ideas to boost your SaaS content marketing success!
Ep. 5: Piloting a Successful Rebrand with Alayna Giesting
Rebranding is fraught with risk. It requires a precarious balance of retaining the history of the brand, while communicating what the brand has now…
Continue Reading Ep. 5: Piloting a Successful Rebrand with Alayna Giesting
Episode 4: The Power of Focus — with Sesame Mish
If you’ve ever given yourself the freedom to focus deeply on something, devoting dedicated attention and energy to it, you know the power of…
Continue Reading Episode 4: The Power of Focus — with Sesame Mish
Episode 3: Use Data-Driven Reports to Get Conversations Started — with Tim Whiting
I have a fantastic guest for Episode 3 of What’s Working Now: Tim Whiting, who is the VP of Marketing at Label Insight. Label…
Continue Reading Episode 3: Use Data-Driven Reports to Get Conversations Started — with Tim Whiting