After engaging with your content, are prospects still not connecting the value of your solution to their everyday challenges?
Does your sales team complain that MQLs don’t see a meaningful difference between your product and your competitors’?
Do people feel the same about your brand after experiencing your content as they did before engaging?
Transform Your Content into Fuel for Demand Gen
Your prospects are inundated with competitors’ content, so “visibility” is no longer enough. Even top-of-funnel content should lead prospects to your value and differentiators. Let’s change the way your marketing team does content. Let’s create demand for your SaaS solution and affinity for your brand so you can increase marketing-sourced revenue.
Hi, I’m Laura MacPherson
I offer workshops and consulting engagements for B2B SaaS marketing teams who need to generate demand and grow pipeline.
Through my work with dozens of growth-stage B2B SaaS teams, I developed a framework for content that builds brand affinity, connects value props to ICP buyer pain points, and convinces prospects to take the risk involved in buying a new solution.
My clients see a significant improvement in the quality of their demo requests, and their sales teams have an easier time converting prospects to customers.
Here’s how we can work together:
Drive Demand Content Workshop
If your prospects don’t understand why your solution is the best one for them, or if your content isn’t differentiated from your competitors’, let’s change that.
Drive Demand Content Workshop + Content Collection Blueprint
Get an actionable plan for content development that tells you exactly what to build so you don’t spin your wheels.
Content
Development
Get help with implementation. I can oversee your content development working with a small, trusted team of writers trained in my method.
a Few of the Clients I’ve Helped:
“You are our most valued asset in growing our business. You’ve helped us think in lots of new ways and have completely transformed what we think about how to use content in our marketing strategy.”
Mike Donelly
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