Hi, I'm Laura MacPherson. I'm a copywriter and content strategist. I help technology and software companies attract ideal prospects and convert them to customers.

LET'S CHAT ABOUT A PROJECT

A Few of My Clients

CONTENT STRATEGY

Audience/Persona Analysis
Development of Style and Voice
Editorial Calendars
Content Strategy Plans

CONTENT WRITING

Articles
White Papers
eGuides
Case Studies

CONVERSION COPYWRITING

Sales Copy
Website & Landing Page Content
Sales Letters and Emails
Sell Sheets

ATTRACT YOUR AUDIENCE AND MOVE THEM TO ACTION

Integrating psychology and neuroscience into copywriting and content creates communication that produces real results. I work with technology and software companies that have questions like these:

How can we demonstrate our expertise?
How can we successfully differentiate from competitors?
What can we do to attract higher-quality leads with our inbound marketing efforts?
How can we base our marketing more on science and less on guesswork?

“You are our most valued asset in growing our business. You’ve helped us think in lots of new ways and have completely transformed what we think about how to use content in our marketing strategy.”

Mike Donnelly — Seventh Sense

Ready to start boosting your marketing results?

REQUEST A CONSULT

HOW IT WORKS

STEP 1

Request a Consult

Let’s chat about your needs, and I’ll see if I can help you! If I can’t, I’ll recommend someone who can.

STEP 2

Discovery Workshop

We’ll efficiently explore your company’s unique selling points and the psychographics of your target audience.

STEP 3

Write & Revise

I’ll write up your copy or content and we’ll revise as needed. Then you’ll publish and watch the results!

“The roller coaster of finding the right ‘fit’ was extremely frustrating, but when I found you on LinkedIn I knew the search was over. You have exceeded my expectations! I look forward to the collaboration we have enjoyed so far to continue for years to come.”

Lee Clark — PayCrew

A CREATIVE PARTNER FOR MARKETING MANAGERS

As a marketing manager, you’re that rare combination of analytical and creative. Your world moves quickly — you stay on top of trends, watch where the market’s going, and steer your campaigns accordingly.

Your company’s health depends largely on what you do. But you can’t do your job if you’re constantly being pulled away from your strategic work to focus on the details that are so critical to your campaigns’ success.

You need a collaborator who can help you brainstorm ideas based on your target personas and strategy. You need a partner with expertise in copywriting and content, who can simultaneously boost your campaigns’ performance while freeing you to work on your strategic goals.