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Ideally Brand Strategy and Content

High-quality content that drives growth for B2B tech and SaaS brands.

Get fresh ideas and engaging content to attract your ideal customers and build brand awareness.

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For health tech
SaaS copywriter and marketing consultant
Tech and SaaS copywriter

Hi, I’m Laura MacPherson.

I’m a copywriter and marketing consultant who helps B2B tech and SaaS companies convince prospects to see new possibilities and take the risk involved in buying a new solution.

With a background as a marketing manager, I know what it’s like to own an MQL number and be responsible for brand-building, content strategy, and content creation. My services are designed to make your job easier!

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Clients Include:

Choose Laura! She’s extremely organized, always on-time, and very professional. Adept at uncovering customer pain points and finding creative ways to present solutions, she’s mastered the art of crafting a compelling customer story. On top of that, her writing is crisp, precise, and well-adapted to our brand’s voice and tone. Her expertise has helped to improve our storytelling. A true pleasure to work with!

Emily Hackeling, Front

B2B Saas Front
SaaS copywriting services

Tech and SaaS marketing services

It takes more than product-market fit to generate sales. You need messages that resonate with each of your market segments. You need content that’s focused on the intersection between the value you deliver and your prospects’ pain points and aspirations. And you need content that captures interest and connects with prospects and customers at each stage in the buyer’s journey.

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