Additional menu

Ideally Brand Strategy and Content

Effective strategy and engaging content that drives growth for B2B tech and SaaS brands.

Get fresh ideas and high-quality content to build brand awareness, create thought leadership, and attract your ideal customers.

See services
SaaS copywriter and marketing consultant
Tech and SaaS copywriter

Hi, I’m Laura MacPherson.

I’m a marketing consultant and writer who helps B2B tech and SaaS companies convince prospects to see new possibilities and take the risk involved in buying a new solution.

With a background as a marketing manager, I know what it’s like to own a high-score MQL number and be responsible for brand-building, demand generation, and content creation. My services are designed to make your job easier!

Learn more

Clients Include:

Choose Laura! She’s extremely organized, always on-time, and very professional. Adept at uncovering customer pain points and finding creative ways to present solutions, she’s mastered the art of crafting a compelling customer story. On top of that, her writing is crisp, precise, and well-adapted to our brand’s voice and tone. Her expertise has helped to improve our storytelling. A true pleasure to work with!

Emily Hackeling, Front

B2B Saas Front
SaaS copywriting services

Level up your content

The search results are filled with competitors’ content, and your prospects’ social media feeds continually populate with your competitors’ posts. “Visibility” is no longer enough. Let’s change the way you do content. Let’s create demand for your solution and affinity for your brand so you can increase marketing-sourced revenue. 

Explore services

The Blog

Read more blog posts

Gather insights and ideas to improve your content marketing!