Hi, I’m Laura MacPherson.
I’m a copywriter and marketing consultant who helps B2B tech and SaaS companies convince prospects to see new possibilities and take the risk involved in buying a new solution.
With a background as a marketing manager, I know what it’s like to own a high-score MQL number and be responsible for brand-building, marketing strategy, and content creation. My services are designed to make your job easier!
Clients Include:
Choose Laura! She’s extremely organized, always on-time, and very professional. Adept at uncovering customer pain points and finding creative ways to present solutions, she’s mastered the art of crafting a compelling customer story. On top of that, her writing is crisp, precise, and well-adapted to our brand’s voice and tone. Her expertise has helped to improve our storytelling. A true pleasure to work with!
Emily Hackeling, Front
Tech and SaaS marketing services
It takes more than product-market fit to generate sales. You need messages that resonate with each of your market segments. You need content that’s focused on the intersection between the value you deliver and your prospects’ pain points and aspirations. And you need content that captures interest and connects with prospects and customers at each stage in the buyer’s journey.
The Blog
Gather insights and ideas to improve your content marketing!
Ep. 8: Customer Experiences as Fuel for Content with Alfredo Deambrosi
Today, we’re talking about customer experiences as fuel for content. We all know the power of customer stories, but it’s sometimes challenging to come…
Continue Reading Ep. 8: Customer Experiences as Fuel for Content with Alfredo Deambrosi
Your SEO Content Needs Marketing POVs
I’m just going to say it: the state of SaaS SEO content today is sorry. Marketers are too wrapped up in getting high scores…
Ep. 7: The Long-Term vs. Short-Term Marketing Dilemma with Andy Smith
In this episode, we’re talking about a dilemma that’s common to nearly every marketer: long-term brand building vs. short-term lead gen. My guest today…
Continue Reading Ep. 7: The Long-Term vs. Short-Term Marketing Dilemma with Andy Smith