Hi, I’m Laura MacPherson.
I’m a marketing consultant and writer who helps B2B tech and SaaS companies convince prospects to see new possibilities and take the risk involved in buying a new solution.
With both in-house and agency marketing experience, I know what it’s like to own a high-score MQL number and be responsible for brand-building, pipeline growth, and content creation. My services are designed to make your job easier!
Clients Include:
Choose Laura! She’s extremely organized, always on-time, and very professional. Adept at uncovering customer pain points and finding creative ways to present solutions, she’s mastered the art of crafting a compelling customer story. On top of that, her writing is crisp, precise, and well-adapted to our brand’s voice and tone. Her expertise has helped to improve our storytelling. A true pleasure to work with!
Emily Hackeling, Front
Level up your content
Your prospects are inundated with your competitors’ content. “Visibility” is no longer enough. Let’s change the way you do content. Let’s create demand for your solution and affinity for your brand so you can increase marketing-sourced revenue.
The Blog
Gather insights and ideas from top SaaS marketers to improve your content marketing results!
Product Launch Marketing — with Marathon Health
Supporting a product launch is a huge undertaking. But the process can be simplified by having a strong framework that gets the product and…
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Content Partner: Customize Content to Your ICPs
Ideal customer profiles (ICPs) are a valuable tool for all types of marketing, but they’re especially beneficial for building out a content library. Customizing…
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Bringing B2C Tactics to B2B Marketing — with Camille Trent
B2B is a bit of a misnomer since all marketing is people marketing to people. B2B buying teams are individuals with personal interests, goals,…
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