Are you unsure if your content strategy is fully dialed-in?
Do you wish you had a plug-and-play content roadmap for your next demand gen campaign?
Is your team struggling to produce quality content at the volume you need?
Transform Your Content into Fuel for Marketing-Sourced Revenue
Your prospects are inundated with competitors’ content, so “visibility” is no longer enough. Even top-of-funnel content should lead prospects to your value and differentiators. Let’s create demand for your tech solution and affinity for your brand so you can increase marketing-sourced revenue.
Hi, I’m Laura MacPherson
I offer strategy workshops, content planning, and content development engagements for B2B tech marketing teams who need to get results from their content.
Based on my work with dozens of B2B tech teams over the last eleven years, I’ve developed a framework for content that builds brand affinity, leads prospects to your value props, and convinces buyers to take the risk involved in implementing a new solution.
My clients see a significant improvement in the quantity and quality of their leads, and their sales teams have an easier time converting leads to customers.
Here’s how we can work together:
Content Strategy Workshop
When you implement the strategy that comes out of this workshop, you’ll see a significant improvement in your lead quality (and your sales team will love you).
Content Roadmap
Get an actionable plan for a lead generation piece and a set of supporting content. You’ll know exactly what to create to hit your objectives, and you won’t waste resources.
Content
Development
Need help with content development? Get compelling content that engages and converts. My process delivers on-point content, on deadline.
A Few of My Happy Clients:
“We’ve seen a 300%+ increase in our conversions! You are our most valued asset in growing our business. You’ve helped us think in lots of new ways and have completely transformed what we think about how to use content in our marketing strategy.”
Mike Donelly
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