See What’s Possible with POV-Driven Content
POV-driven content establishes Sigma as a leader in democratizing data analytics and drives millions in revenue.
Demand generation campaigns with a strong point of view fill Bonterra’s pipeline with high-score leads.
Fresh messaging for a core product repositioning attracts new buyers for the Knowde Marketplace.
Thought leadership content spreads Marathon’s value-based care message, driving growth.
Thought leadership reports drive demand and support sales enablement to increase pipeline and convert new customers.
A fresh approach to customer stories drives increased time-on-page, reduces % exit rate, and accelerates Front’s sales process.
Additional Samples
Proprietary data report for NielsenIQ, used in a campaign that attracted attention from several industry media outlets
Annual thought leadership report for NetDocuments, used in a demand gen campaign that led to a wave of demo requests
Case study featuring FloQast’s point of view alongside the results their product delivered for a key customer
Sell sheet for ObvioHealth, showcasing how the product uses behavioral psychology to improve patient engagement in clinical trials
Article for Withings Health Solutions, explaining how connected health devices empower patients and providers
Case study for Omatic, focusing on how Baylor College of Medicine gets donors excited to contribute to groundbreaking research
(I have dozens of work samples, so if you’re looking for something specific, just ask!)
“We desperately needed a strategic marketing mind who had serious content writing chops. Laura is consistently an asset to the team and has an incredible talent for connecting the dots between your product/service and a remarkable content strategy. Beyond that, the way she listens and her positivity have made her a joy to be around. Adamantly recommend Laura!”
Derek Kinzer, Lone Fir