Hi, I’m Laura MacPherson.
You need someone who can help you challenge outdated thinking in your market, communicate perspective-shifting insights that disrupt the status quo, and create content that grows pipeline. That’s me.
With 12 years in the B2B tech marketing trenches, I’ve ghostwritten for founders, crafted editorial-style thought leadership, built sales enablement decks, and translated complex ideas into compelling narratives—for everything from AI infrastructure to RPM health tech.
I'm especially good at ramping up fast. Clients have described me as having “an incredible talent for connecting the dots,” being “adept at uncovering customer pain points and finding creative ways to present solutions,” and someone who “quickly developed a deep understanding of our business, our goals, and our industry.” Companies including Immuta, Passport, Front, and Knowde have trusted me with their insight-driven content—and they have lots of good things to say about the experience.
Ready to lead with content that reframes a market conversation, earns the meeting, and unlocks budget? Send me a message, and we’ll set up a call.
Other random facts:
➜ I'm a fantasy and sci-fi geek who writes a free newsletter on Substack called Doors to the Sea.
➜ My favorite way to recharge is to get out into nature, preferably at the top of a mountain.
Here’s what you get when you work with me:
Senior-level marketing expertise
I’ve spent over a decade in B2B tech marketing. I can quickly wrap my head around your business, products, and buyers. When you work with me, you’ll get senior-level experience that requires no hand-holding.
A journalist with research skills
I have a background in journalism, and I’ve conducted hundreds of interviews with industry leaders, so I know how to pull out powerful insights and shape them into content that sparks conversations.
People skills + process nerd
I’m famous for being great to work with (really, ask my clients), but I’m also a project management nerd—which means I keep things moving smoothly and always deliver on deadline.
“You are our most valued asset in growing our business. You’ve helped us think in lots of new ways and have completely transformed what we think about how to use content in our marketing strategy.”
—Mike Donnelly, Seventh Sense