About Ideally
Hi, I’m Laura MacPherson.
I first discovered the power of thought leadership while working with the marketing team at Sigma (a Snowflake BI Partner) in 2019. We designed a content marketing engine that championed democratizing data analytics. It skyrocketed high-score leads and drove millions in revenue.
Why was the content so successful? Two reasons. 1) We had a powerful point of view that resonated with our target audience. 2) We wove in sales techniques like addressing the status quo bias.
Since then, I’ve been lucky to work with some of the best-performing teams in B2B tech, including Front, Passport, Withings, Knowde, Bonterra, and more. I keep honing my approach as I see what works and why.
Today, I’m focused on helping B2B healthtech teams level up their content with thought leadership — to stand out from the crowd and attract perfect-fit prospects.
Other random facts:
➜ My favorite way to recharge is to get out into nature, preferably at the top of a mountain.
➜ As someone with an autoimmune condition and fibromyalgia, I know firsthand the life-changing impact of good healthcare and health tech! It's why I'm so passionate about working in this sector.
➜ I'm a fantasy and sci-fi geek who writes a free newsletter on Substack called Doors to the Sea.
Why Work With Me
Expertise and experience in B2B healthtech
I’m a professional development maniac. I’m always taking educational courses and studying what top performers are doing. And over the last decade, I’ve worked with some of the most successful companies in B2B healthtech. When you work with me, you’ll get the objective outside perspective you need, with senior-level, highly relevant experience.
High empathy and understanding of people
I moved four times in eight years growing up, including living in Venezuela, and I’ve connected with so many different people over the years. I also double-majored in psychology and creative writing. So I’m really good at wrapping my head around an audience’s pain points, desires, and needs.
I’m always asking “why” to get to the root cause, and I’m good at figuring out how to solve problems in creative ways. I’ve created systems and frameworks that help me quickly arrive at insights, like my POV framework. So I can make connections and help you arrive at success faster.
Problem solver + creative thinker
Ecstatic feedback from happy clients
People are always saying how much they appreciate that I’m upfront with them and direct in my communications. At the same time, they say I’m enjoyable to work with, positive and upbeat (apparently it’s a rare combo). I also have crazy-good project management skills. Why it matters for you: A no-stress, no-hassle partnership.
Check out all the great things my clients say about working with me!
“You are our most valued asset in growing our business. You’ve helped us think in lots of new ways and have completely transformed what we think about how to use content in our marketing strategy.”
Mike Donnelly, Seventh Sense