Hi, I’m Laura (Larz) MacPherson.
You need someone who gets B2B marketing, knows how to extract insights from your people and make sense of survey data, and can turn material into content that attracts attention and prompts action. Yes, that’s me—Laura MacPherson (you can call me Larz).
With a background in journalism and eleven years in the B2B marketing trenches, I’ve spent my career interviewing experts, distilling complex ideas into compelling narratives, and helping some of the top teams in B2B tech build high-impact content programs. Companies including Sigma, Passport, Bonterra, Front, and Knowde have trusted me with their thought leadership—and they have lots of good things to say about working with me.
Other random facts:
➜ I'm a fantasy and sci-fi geek who writes a free newsletter on Substack called Doors to the Sea.
➜ My favorite way to recharge is to get out into nature, preferably at the top of a mountain.
Here’s what you get when you work with me:
Senior-level marketing expertise
I’ve spent over a decade in B2B tech marketing. I can quickly wrap my head around your business, products, and buyers. When you work with me, you’ll get senior-level experience that requires no hand-holding.
A journalist with research skills
I have a background in journalism, and I’ve conducted hundreds of interviews with industry leaders, so I know how to pull out powerful insights and shape them into content that sparks conversations.
People skills + process nerd
I’m famous for being great to work with (really, ask my clients), but I’m also a project management nerd—which means I keep things moving smoothly and always deliver on deadline.
“You are our most valued asset in growing our business. You’ve helped us think in lots of new ways and have completely transformed what we think about how to use content in our marketing strategy.”
Mike Donnelly, Seventh Sense