Stand out in a crowded market, and fill your pipeline with perfect-fit prospects.

Thought leadership with a unique point of view elevates you above competitors and makes you the obvious choice.

You believe in your solutions. You have an amazing team of smart people. It should be easy to generate interest and land deals, right?

Unfortunately, not so — not in the B2B tech market, with every category more crowded than ever. Capability-focused marketing and sales approaches have stopped working because prospects can’t see a meaningful difference between competing solutions.

So what's the fix? Go big-picture. Focus on your approach to the problem you solve and the story behind how you arrived at that approach. Your point of view.

With thought leadership that flows from your point of view, suddenly, you’re standing out with a unique perspective of your market’s pain points and how to best solve them. Now prospects are paying attention to your capabilities. Now they’re interested in how your solution delivers the outcomes they need. You become the obvious choice.

Hi, I'm Laura MacPherson. I help B2B tech companies & consultancies meaningfully differentiate and drive growth with thought leadership and compelling content.

About Laura MacPherson

My clients are SaaS companies, connected device companies, and tech consulting firms that are solving complex problems in intelligent ways. Companies like these have customers who see them as the business-changing leaders they are. But when their marketing is focused on capabilities alone, they struggle to be more widely visible in a crowded market.

I act as a thought partner to guide you to your unique point of view and help you craft a visionary thought leadership strategy to attract your ideal customers, build trust, and shorten sales cycles. I also provide content to fuel your thought leadership strategy and accelerate your program’s implementation time.

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Problems I Help Solve

Undifferentiated in a crowded market

Getting lost in a crowded category and being seen as one of many viable options means you struggle to fill your pipeline.

Muddled messaging in marketing content

When you’re unclear on your difference, prospects don’t understand the value you deliver, and they have difficulty trusting your promises.

Without a thought leadership strategy, prospects can’t see your impact, which leaves you struggling for attention and interest.

Impact is hidden

Purely educational content no longer delivers high-score leads — there’s simply too much already out there. Effective content is built on your thought leadership strategy.

Unfocused content strategy

Go-to tactics aren’t working like before

Many go-to marketing tactics have become either too costly or ineffective. A fresh approach based on your thought leadership strategy will deliver better results.

When revenue is down and budgets are cut, you have to do more with less. Thought leadership helps you make the most of every marketing dollar.

Need to do more with less

What Clients Say

“You are our most valued asset in growing our business. You’ve helped us think in lots of new ways and have completely transformed what we think about how to use content in our marketing strategy.”

Mike Donelley, Seventh Sense
“It’s been an amazing six months of growth for us in terms of leads. Our success has been a combination of strategic content and making sure we hit the right people at the right point in the funnel. You thought of everything in terms of what we needed from the content and helped guide us with your experience.”

Harry Rose, Bonterra
“We worked with Laura to build awareness of our solutions for healthcare professionals in the US market. She was passionate about reinforcing our positioning as a leading digital health technology company, thoughtful in her approach, and delivered high-quality work. I look forward to collaborating with her again in the future!”

Megan Cincotta, Withings Health Solutions
“Our company was eager to build thought leadership. Laura stepped in and took the time to listen, understand and ultimately generate high-quality lead-converting thought leadership content for our team. Not only did she exceed our expectations with her work, she was also a pleasure to work with!”

Julie Starck, Passport
“Choose Laura! She’s adept at uncovering customer pain points and finding creative ways to present solutions. The thought leadership and case studies she developed for us are getting thousands of monthly views with high time-on-page and a low % exit rate. And our sales team is using them to close deals.”

Emily Hackeling, Front
“Laura has been a tremendous help to Sigma as we’ve scaled out our content marketing and thought leadership initiatives. her creativity and ability to translate technical information for different personas have been a lifesaver. I couldn’t recommend Laura enough."

Devon Tackels, Sigma