“We worked with Laura to build awareness of our solutions for healthcare professionals in the US market. She was passionate about reinforcing our positioning as a leading digital health technology company, thoughtful in her approach, and delivered high-quality work under a tight schedule. I look forward to collaborating with her again in the future!”
Megan Cincotta, Withings Health Solutions
Top-of-funnel content builds awareness of Withings’ solutions for healthcare professionals in the US market, driving growth.
About Withings
Withings Health Solutions takes the complication out of running a digital health program, so healthcare providers can achieve their mission of providing high-quality care to the community. The company offers easy-to-use connected devices and remote patient monitoring solutions to track and measure critical health data.
The Project
I worked with a new division of Withings Health Solutions in Boston tasked with expanding into the US market. We identified a content strategy to help raise awareness of their connected devices and remote patient monitoring solutions, focusing on the ways Withings supports providers in empowering patients to pursue better health. We created a content series aimed at the health provider audience in the US.
Content strategy
Content development