Share your insights,
Spark a conversation, Lead a movement.

Idea sessions, workshops, and writing/editing for compelling content that inspires action

You’ve found a content marketing pro + writer who can help you solve problems like these:

For content marketing teams:

You’re struggling to create differentiated content with a point of view that ties back to the value of your product.

You can’t get your busy SMEs
to commit time to interviewing and creating content — you need a streamlined process.

You have too much on your plate — you need a content pro who doesn’t need hand-holding.

For consultants, founders, and other thought leaders:

You’re unsure how to corral your thoughts effectively, or you don’t have a framework for thought leadership.

You can get your thoughts on paper just fine, but you’re not super happy with the results.

You know writing is one of the best ways to establish authority on an issue, but you hate it.

A Few Happy Clients:

I’ve developed thought leadership strategies and content for some of the top companies in B2B tech, including Sigma, Passport, and Withings. Now I help marketing teams, founders, and consultants who are focused on innovation and social impact — mostly in the health tech and gov tech sectors.

We can work together for just a couple of months to lay the groundwork for your thought leadership, or I can help you on an ongoing basis to plan and create content you can use to fuel all your marketing initiatives. (My clients tend to stick around for 2-3 years — they have lots of great things to say about working with me.)  

Want to chat about working together? Send me a message, and we’ll schedule a call to talk about your thought leadership goals!

Hi! I’m Laura MacPherson.

What Clients Say

  • “You are our most valued asset in growing our business. You’ve helped us think in lots of new ways and have completely transformed what we think about how to use content in our marketing strategy.”

    Mike Donelley, Seventh Sense

  • “It’s been an amazing six months of growth for us in terms of leads. Our success has been a combination of strategic content and making sure we hit the right people at the right point in the funnel. You thought of everything in terms of what we needed from the content and helped guide us with your experience.”

    Harry Rose, Bonterra

  • “We worked with Laura to build awareness of our solutions for healthcare professionals in the US market. She was passionate about reinforcing our positioning as a leading digital health technology company, thoughtful in her approach, and delivered high-quality work. I look forward to collaborating with her again in the future!”

    Megan Cincotta, Withings Health Solutions

  • “Our company was eager to build thought leadership. Laura stepped in and took the time to listen, understand and ultimately generate high-quality lead-converting thought leadership content for our team. Not only did she exceed our expectations with her work, she was also a pleasure to work with!”

    Julie Starck, Passport

  • “Choose Laura! She’s adept at uncovering customer pain points and finding creative ways to present solutions. The articles and case studies she developed for us are getting thousands of monthly views with high time-on-page and a low % exit rate. And our sales team is using them to close deals.”

    Emily Hackeling, Front

  • “Laura has been a tremendous help to Sigma as we’ve scaled out our content marketing and thought leadership initiatives. Her creativity and ability to translate technical information for different personas have been a lifesaver. I couldn’t recommend Laura enough."

    Devon Tackels, Sigma

Ready to work with a partner who can help you stand out and communicate your impact? Schedule a call!