Stand out in a crowded market, and fill your pipeline with perfect-fit prospects.

Content with a unique point of view elevates you above competitors and makes you the obvious choice.

You believe in your solutions. You have an amazing team of smart people. It should be easy to generate interest and land deals, right?

Unfortunately, not so — not in the B2B tech market, with every category more crowded than ever. Feature-focused marketing and sales approaches have stopped working because prospects can’t see a meaningful difference between competing solutions.

So what's the fix? Start big-picture. Share your approach to the problem you solve and the story behind how you arrived at that approach — your point of view.

Suddenly, you’re standing out with a unique perspective of your market’s pain points and how to best solve them. Now prospects are paying attention to your capabilities. Now they’re interested in how your solution delivers the outcomes they need. You become the obvious choice.

Hi, I'm Laura MacPherson. I help B2B tech companies & consultancies meaningfully differentiate and grow with a unique point of view and compelling content.

About Laura MacPherson

My clients are SaaS companies, connected device companies, and tech consulting firms that are solving complex problems in intelligent ways. Companies like these have customers who see them as the business-changing leaders they are. But when their marketing is focused on features alone, they struggle to be more widely visible in a crowded market.

I act as a thought partner to guide you to your unique point of view and help you craft content to attract your ideal customers, build trust, and shorten sales cycles — brand manifestos, white papers, reports, case studies, articles, and email newsletters.

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Problems I Help Solve

Undifferentiated in a crowded market

Being seen as just one of many options means you struggle to attract attention and fill your pipeline.

Muddled messaging in marketing content

When you’re unclear on your difference, prospects don’t understand the value you deliver, and they have difficulty trusting your promises.

Without a clear and concise point of view, prospects can’t see your impact, so they don’t consider your product or service.

Impact is hidden

Purely educational content no longer delivers high-score leads. Effective content focuses on your perspective of the problem you solve for customers.

Unfocused content strategy

Go-to tactics aren’t working like before

Many go-to marketing tactics have diminishing ROI. Re-thinking your approach to content will make your marketing more effective.

When revenue is down and budgets are cut, you have to do more with less. Thought leadership helps you make the most of every marketing dollar.

Need to do more with less

What Clients Say

“You are our most valued asset in growing our business. You’ve helped us think in lots of new ways and have completely transformed what we think about how to use content in our marketing strategy.”

Mike Donelley, Seventh Sense
“It’s been an amazing six months of growth for us in terms of leads. Our success has been a combination of strategic content and making sure we hit the right people at the right point in the funnel. You thought of everything in terms of what we needed from the content and helped guide us with your experience.”

Harry Rose, Bonterra
“We worked with Laura to build awareness of our solutions for healthcare professionals in the US market. She was passionate about reinforcing our positioning as a leading digital health technology company, thoughtful in her approach, and delivered high-quality work. I look forward to collaborating with her again in the future!”

Megan Cincotta, Withings Health Solutions
“Our company was eager to build thought leadership. Laura stepped in and took the time to listen, understand and ultimately generate high-quality lead-converting thought leadership content for our team. Not only did she exceed our expectations with her work, she was also a pleasure to work with!”

Julie Starck, Passport
“Choose Laura! She’s adept at uncovering customer pain points and finding creative ways to present solutions. The articles and case studies she developed for us are getting thousands of monthly views with high time-on-page and a low % exit rate. And our sales team is using them to close deals.”

Emily Hackeling, Front
“Laura has been a tremendous help to Sigma as we’ve scaled out our content marketing and thought leadership initiatives. Her creativity and ability to translate technical information for different personas have been a lifesaver. I couldn’t recommend Laura enough."

Devon Tackels, Sigma