“It’s been an amazing six months of growth for us in terms of leads. Our success has been a combination of strategic content and making sure we hit the right people at the right point in the funnel. You thought of everything in terms of what we needed from the content and helped guide us with your experience.”
Harry Rose, Bonterra
Demand generation campaigns with a strong point of view fill Bonterra’s pipeline with high-score leads.
About Bonterra
Bonterra is an all-in-one nonprofit software that empowers organizations leading social change. The company’s vision is to increase giving from 2% of US GDP to 3% by 2033 — by using technology, innovation, and leadership to increase trust in the entire social good ecosystem.
The Project
I worked with the marketing team to develop demand generation campaigns based on the brand’s point of view. We built campaigns featuring creative assets that highlighted Bonterra’s point of view and led prospects to the product’s value props. These campaigns filled the company’s pipeline with qualified leads and helped the marketing team exceed their KPIs.
Content strategy
Content development