Strategic Content Writing
Thought Leadership Content for Every Stage in the Buyer’s Journey
Thought leadership content makes your point of view sharable across the buyer’s journey. Because I also infuse content with insights from sales strategy, prospects not only pay attention but also understand how your solution eliminates their pain points — and they’re motivated to purchase.
Content Packages to Fuel Your Thought Leadership Program
Point of View Showcase
Promote your point of view and thought leadership with a brand manifesto and a collection of articles.
Discovery process, where I review your brand messaging, market research, ICP research, and positioning
Pre-meeting prompts that take you through my POV framework in an editable doc
60-minute recorded + transcribed Viewpoint Generation Session to talk through ideas for your manifesto and articles
Project roadmap & content briefs
Brand manifesto
Three articles
$9,000
Difference-Driven Sales Collateral
Accelerate your sales cycle with collateral that’s designed for conversion and showcases your point of view.
Discovery process, where I review your messaging, market research, ICP research, and positioning
60-minute recorded + transcribed Strategy Session to discuss the details of the project and a strategic approach to showcasing your POV in each piece
Project roadmap & content briefs
Sell sheet
Three case studies / customer stories
$7,000
“Choose Laura! She’s adept at uncovering customer pain points and finding creative ways to present solutions. The articles and case studies she developed for us are getting thousands of monthly views with high time-on-page and a low % exit. And our sales team is using them to close deals.”
Emily Hackeling, Front
POV for Demand Generation
Get high-performance assets for your demand generation campaign: A white paper or report and landing page copy, with a blog article and social posts to promote the white paper or report.
Discovery process, where I review your brand messaging, market research, ICP research, and positioning
60-minute recorded + transcribed Strategy Session to identify the strategic approach for the white paper/report and your point of view
Project roadmap & content briefs
SME interview process that maximizes insights and minimizes time required from SMEs
White paper or report
Landing page copy
Blog article
Six social media posts
$8,000
Thought Leadership Content Bank
Have a bank of content to publish, repurpose, and pull from to build out your thought leadership program.
Pre-meeting prompts to identify topics and your insights in an editable doc
60-minute recorded + transcribed Collaborative Thought Session to explore four of the top ideas
Project roadmap & content briefs
Four articles
$6,000
Custom Package
Have a custom package of content in mind? I’m happy to provide a quote for custom projects.
Types of content available for packaging:
Manifestos, white papers, reports, buyer’s guides
Case studies, customer stories
Articles
Email newsletters
One-pagers, brochures, pitch decks
Landing pages
$5,000 project minimum
Request a call to talk about a custom package.
FAQs
What exactly do you mean by “POV”?
Your point of view is your unique perspective of your market’s pain points and how to solve them. You might be pointing out what’s changed in the world and why it matters. You might be pushing back on what’s wrong in your industry and showing how to fix it. You might be identifying what piece is missing when looking at a problem and sharing how to solve that puzzle. There’s no one right way to do point of view. What matters is that your stance is strong and closely connected to the outcomes you deliver for your ICP.
What if my company isn’t interested in the POV thing? Can we still hire you to create content for us if we don’t have a point of view?
The people pleaser in me wants to say yes, but I know that content focusing solely on features won’t get you the attention you’re looking for.
If you don’t have a point of view, I encourage you to start with the Point of View Showcase package, which walks you through a self-guided POV framework to help you identify your POV. Or, if you could use an outside perspective and guidance, check out the POV Clinic. We can work together to formulate a powerful POV and then build out content that’s a smart investment of your money!
Are you full service? Will you handle PR outreach and paid media distribution?
I have a small support team, but I’ve realized I can deliver better results if I stay focused on my areas of expertise: thought leadership strategy and writing. I’m a great fit for a company looking to bring in a specialist consultant to work alongside an in-house PR and/or paid media team. And I’m happy to recommend other consultants I’ve worked with to step in and help with other projects.
What if I have questions?
We’ll start with a 30-minute call. This gives you the opportunity to get questions answered. It also lets me get a sense of your needs. I’ll be upfront about whether I believe I can help you reach your goals, and I’ll make recommendations based on what I hear from you.
After the call, I’ll send over a proposal with all the details we discussed on the call and some pitch points you can use to get buy-in from leadership if you need to.
What are your payment terms?
Once the project is greenlighted, I’ll send over an agreement and invoice, which you can pay via ACH or credit card. At that point, we’ll schedule the project and get started! Payment is due upfront and locks in your spot on my project calendar.
“We worked with Laura to build awareness of our solutions for healthcare professionals in the US market. She was passionate about reinforcing our positioning as a leading digital health technology company, thoughtful in her approach, and delivered high-quality work. I look forward to collaborating with her again in the future!”
Megan Cincotta, Withings