“Choose Laura! She’s adept at uncovering customer pain points and finding creative ways to present solutions. The thought leadership and case studies she developed for us are getting thousands of monthly views with high time-on-page and a low % exit. And our sales team is using them to close deals.”
Emily Hackeling, Front
A fresh approach to customer stories drives increased time-on-page, reduces % exit rate, and accelerates Front’s sales process.
About Front
Front is a platform that enables exceptional customer service at scale, enabling teams to route, respond to, and measure all customer conversations. Real-time collaboration, automation, and AI help teams take service to the next level with the familiarity of email or Slack.
The Project
I worked with the marketing team to create a fresh approach to case studies, mining customer interviews for nuggets that brought the stories to life. At the same time, the new customer stories clearly communicate the “before” and the “after,” with a focus on the role Front played in empowering customers’ success.
These stories drove a signficant boost in traffic to the website, increased time-on-page, and led visitors to further explore Front’s solutions. Additionally, the sales team integrated the customer stories into their routine processes to accelerate the sales cycle.
Content strategy
Content development